Byoungho Ellie Jin, Department of Textile and Apparel, Technology and Management, North Carolina State University, USA, United States

• International Journal of Business and Society Vol 24 No 2 (2023): International Journal of Business and Society - Articles
  K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE
  Abstract  pdf