The Impact of Consumer’s Eco-Friendly Attitudes on Their Purchase Intentions – An Empirical Analysis of Automobile Sector.
Abstract
Since awareness has increased for environment protection, it is being global concerns for consumers and manufacturers to use green and environmentally friendly products with realisation to contribute to saving of environment. In this context, automobile sector has very important contribution in an economy of any country. A very large percentage of automobiles are using fuel, Co2 emissions have adverse effect on environment, and this is one of contributing factor for global warming. This study aims to investigate the effect of environmental values, responsibility feelings and environmental knowledge upon purchase intentions of Pakistani consumers towards environmentally friendly automobiles. This study utilises the causal research approach by testing the correlation existing between an individual’s environment attitude and its impact on his/ her intentions to purchase environment-friendly automobiles. It was found that there is a demand for environment-friendly automobiles amongst Pakistani consumers. However, at this stage they do have feelings of responsiveness towards environment protection and sustainability but are not willing to pay extra to purchase a hybrid or environment-friendly automobile. Furthermore, they are not willing to compromise on quality and comfortability when purchasing an environment-friendly automobile compared to a regular car. Contrary to this, they may be willing to settle for a relatively unattractive design and lower performance when buying an environment-friendly automobile compared to a regular automobile.
References
Ajzen, I. (1991). The theory of planned behaviour. Organisational behaviour and human decision processes, 50(2), 179-211.
https://doi.org/10.1016/0749-5978(91)90020-T
Bello, M. O., Solarin, S. A., & Yen, Y. Y. (2018). The impact of electricity consumption on CO2 emission, carbon footprint, water footprint and ecological footprint: the role of hydropower in an emerging economy. Journal of environmental management, 219, 218-230.
https://doi.org/10.1016/j.jenvman.2018.04.101
Blake, J. (1999). Overcoming the 'value‐action gap in environmental policy: Tensions between national policy and local experience. Local environment, 4(3), 257-278.
https://doi.org/10.1080/13549839908725599
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annu. Rev. Psychol., 55, 591-621.
https://doi.org/10.1146/annurev.psych.55.090902.142015
Fishbein, M., & Ajzen, I. (1975). Intention and Behavior: An introduction to theory and research.
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research.
Fishbein, M., & Ajzen, I. (1980). Predicting and understanding consumer behavior: Attitude-behavior correspondence. Understanding attitudes and predicting social behavior, 148-172.
Frick, J., Kaiser, F. G., & Wilson, M. (2004). Environmental knowledge and conservation behavior: Exploring prevalence and structure in a representative sample. Personality and Individual Differences, 37(8), 1597-1613.
https://doi.org/10.1016/j.paid.2004.02.015
Godin, G., & Kok, G. (1996). The theory of planned behavior: a review of its applications to health-related behaviors. American journal of health promotion, 11(2), 87-98.
https://doi.org/10.4278/0890-1171-11.2.87
Goodall, J. (2010). Through a window: My thirty years with the chimpanzees of Gombe. HMH.
Gore, A. (2006). An inconvenient truth: The planetary emergency of global warming and what we can do about it. Rodale.
Hartmann, P., & Apaolaza-Ibáñez, V. (2009). Green advertising revisited: Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715-739.
https://doi.org/10.2501/S0265048709200837
Kaiser, F. G., & Shimoda, T. A. (1999). Responsibility as a predictor of ecological behaviour. Journal of Environmental Psychology, 19(3), 243-253.
https://doi.org/10.1006/jevp.1998.9123
Kaiser, F. G., Wölfing, S., & Fuhrer, U. (1999). Environmental attitude and ecological behaviour. Journal of environmental psychology, 19(1), 1-19.
https://doi.org/10.1006/jevp.1998.0107
Keltner, D., & Buswell, B. N. (1996). Evidence for the Distinctness of Embarrassment. Shame and Guilt: A Study.
Luck, E. M., & Ginanti, A. (2009). Green marketing communities and blogs: mapping consumer's attitudes for future sustainable marketing. In Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009 (pp. 1-9). Australian and New Zealand Marketing and Management.
Malhotra, A. S., & Kozlowski, R. T. (2004, September). Reserving in a Changing Environment: Responding to the Impact of Layoffs, Plant Closures and Downsizing in Reserving for Workers Compensation Liabilities. The Casualty Actuarial Society Forum (p. 107).
Masser, B. M., White, K. M., Hyde, M. K., Terry, D. J., & Robinson, N. G. (2009). Predicting blood donation intentions and behavior among Australian blood donors: testing an extended theory of planned behavior model. Transfusion, 49(2), 320-329.
https://doi.org/10.1111/j.1537-2995.2008.01981.x
Najjar, J., Klobučar, T., Nguyen-Ngoc, A. V., Totschnig, M., Müller, F., Simon, B., ... & Eriksson, H. (2011, April). Towards outcome-based learning: An engineering education case. In 2011 IEEE Global Engineering Education Conference (EDUCON) (pp. 1039-1048). IEEE.
https://doi.org/10.1109/EDUCON.2011.5773276
Perujo, A., & Ciuffo, B. (2010). The introduction of electric vehicles in the private fleet: Potential impact on the electric supply system and the environment. A case study for the Province of Milan, Italy. Energy Policy, 38(8), 4549-4561.
https://doi.org/10.1016/j.enpol.2010.04.010
Schwartz, S. H. (1994). Are there universal aspects in the structure and contents of human values?. Journal of social issues, 50(4), 19-45.
https://doi.org/10.1111/j.1540-4560.1994.tb01196.x
Vinson, D. E., Scott, J. E., & Lamont, L. M. (1977). The role of personal values in marketing and consumer behavior. Journal of Marketing, 41(2), 44-50.
Copyright (c) 2019 UNIMAS Review of Accounting and Finance
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.
