Attitude and Perceived Social Norms Towards Risk-taking Behaviors among Male University Students in Malaysia

  • Sarah Mashitah UCSI University
  • Zhooriyati Sehu Mohamad UCSI University
  • Lee Sook Huey UCSI University
Keywords: attitude, social norms, alcohol, drug use, risk-taking behavior


This study was conducted to investigate the attitudes and perceived social norms regarding risk behaviours as well as to ascertain how social context influences their likelihood to adhere to perceived social norms. The study adopted a qualitative methodology with a phenomenological design. The study applied purposive and snowballing sampling methods, and in-depth interviews were conducted among six participants. Findings indicated that students' attitudes towards risk-taking behaviours were mainly positive due to the perception that they knew their limits and were able to restrain their use for social and recreational purposes. Those with negative attitudes had negative experiences due to obsessive engagement in the behaviour. This study suggests the importance of having an open discussion surrounding risk-taking behaviours and the need to educate university students and understand the thought process regarding their attitudes towards risk-taking behaviours.


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How to Cite
Zulkifli, S. M., Sehu Mohamad, Z., & Lee, S. H. (2022). Attitude and Perceived Social Norms Towards Risk-taking Behaviors among Male University Students in Malaysia . Journal of Cognitive Sciences and Human Development, 8(1), 49-67.