Exploring Managers’ Perspective on Factors Affecting Generation Y Retention

  • Dideana Thompson Universiti Malaysia Sarawak
  • Agatha Lamentan Muda Universiti Malaysia Sarawak
Keywords: employee retention, generation Y


The study explores factors behind Generation Y employees' retention from the perspective of managers in a financial services sector. A qualitative method was employed, by interviewing eight managers as informants. The results show ten factors affecting Generation Y employees’ retention are compensation and pay, personal development, job security, job satisfaction, work-life balance, reward and recognition, training, leadership, relationship and communication, and work environment. Seven main challenges to retain Generation Y employees identified are loyalty, their love for a challenging job, communication, strategy, working style, satisfaction, and traits. The study discusses implications and suggestions for organisational level strategies to retain Generation Y employees.


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How to Cite
Thompson, D., & Muda, A. L. (2021). Exploring Managers’ Perspective on Factors Affecting Generation Y Retention. Journal of Cognitive Sciences and Human Development, 7(2), 159-174. https://doi.org/10.33736/jcshd.3798.2021