Media Portrayals of People with Disabilities: An Analysis of Malaysia’s Television Series,“Kerana Cintaku Saerah” (Because of My Love, Saerah)

  • Aina Razlin Mohammad Roose Faculty of Cognitive Sciences and Human Development, UNIMAS
  • Ross Azura Zahit Faculty of Cognitive Sciences and Human Development, UNIMAS
  • Sheilla Lim Omar Lim Faculty of Cognitive Sciences and Human Development, UNIMAS
Keywords: Media potrayal, people with disabilities, prejudice, stereotype

Abstract

The media has a powerful ability to influence and shape society’s perceptions towards people with disabilities. The portrayal of individuals with disabilities within the media can often have an enormous impact on the way that are perceived by viewers. In Malaysia, people with disabilities are frequently viewed as pitiful, thus medias are more likely to use the element of sympathy in order to garner support from its targeted audience. The focus of this article is on the portrayal of people with disabilities in a popular television series in Malaysia, Kerana Cintaku Saerah (Because of My Love, Saerah) through the analysis of; self-acceptance by the characters with disabilities, family and society’s acceptance, and disability stereotypes in the Malay society. The findings revealed the ideation of how people with disabilities are treated, as well as exhibits disability stereotypes that exist in the Malay society.  

References

Barnes, C. (1992). An exploration of the principles for media representation of disabled people: The first in a series of reports. Halifax, England: Ryburn Publishing Services

Battye, L. (1966). The Chatterley Syn-drome in Hunt. London: Geoffrey Chapman

Blue, E. M.-A. (2010). Dispelling stereotypes: promoting disability equality through film. Journal of Disability & Society, 25 (7), 841-848.

https://doi.org/10.1080/09687599.2010.520898

Dodia, D. R. (2012). Film Analysis: A Research Instrument. Retrieved from http://www.isrj.net/PublishArticles/908.pdf

Faizal Baharom. (2007). Kerana Cin-taku Saerah. Kuala Lumpur: Radi-usone Sdn. Bhd.

Hodges-Aeberhard, J., & Raskin, C. (1997). Affirmative action in the employment of ethnic minorities and persons with disabilities. Retrieved from http://books.google.com/books?hl=en«&lr=&id=P2bAfabd98C&oi=fnd&pg-PR5&dq=1 25+quota+Malaysia+disabled&ots= dOL2eN0RAi&sig=CFNbuRiL6IcM1ihWZDBpybaBBIw#v=onepage&q=l%25%20quota%20Malaysia%20disabled&f=false

Ivory, P. (1997). Disabilities in the me-dia: The Movie, 1997. Retrieved from http://www.mdausa.org/publications/Quest/q44movie.html

Khatijah (2002). The impact of NGO efforts in the promotion of full par-ticipation and equity during the decade: a review on the decade of disabled persons 1993-2002 A

Malaysian NGO perspective. Retrieved from http://www.dinf.ne.jp/doc/english/int/02mn/malaysia_e.html

Klerk, H. M & Ampousah, L. (2003). The physically disabled woman's experience of self. Journal of Disability and Rehabilitation, 25 (19), 1132-1139.

https://doi.org/10.1080/09638280310001596199

Munyi, C.W. (n.d.). Past and Present Perceptions Towards Disability: A Historical Perspective. Retrieved from http://dsq-sds.org/article/view/3197/3068

National Centre on Workforce and Disa-bility. (n.d.). Basic Etiquette: Peo-ple with Mental Retarda-tion/Cognitive Disabilities. Retrieved from http://www.onestops .info/article.php?article_id=9

Nishinaga, K., Okuzumi, H., & Shimizu, N. (n.d.). Self-Acceptance of Moth-ers Who Have Children with Intel-lectual Disabilities In Japan: Com-parison Between Mothers Who Have Children With Intellectual Disabilities And General Mothers by Discriminant Analysis. Retrieved from http://www.acid2011korea.org/kaidd_abs/pds/20110600288_15th_A_54.pdf

Roush, S. E. (1986). Health Profession-als as Contributors to Attitudes To-ward Persons with Disabilities: A Special Communication. Retrieved from http://ptjournal.apta.org/content/66/10/1551.full.pdf

https://doi.org/10.1093/ptj/66.10.1551

Safran, S. P. (1998). The first century of disability portrayal in film: an analysis of the literature. The Journal of Special Education, 31( 4), 467-479.

https://doi.org/10.1177/002246699803100404

Published
2016-09-01
How to Cite
Mohammad Roose, A. R., Zahit, R. A., & Omar Lim, S. L. (2016). Media Portrayals of People with Disabilities: An Analysis of Malaysia’s Television Series,“Kerana Cintaku Saerah” (Because of My Love, Saerah). Journal of Cognitive Sciences and Human Development, 2(1), 76-84. https://doi.org/10.33736/jcshd.363.2016