Media Portrayals of People with Disabilities: An Analysis of Malaysia’s Television Series,“Kerana Cintaku Saerah” (Because of My Love, Saerah)

  • Aina Razlin Mohammad Roose Faculty of Cognitive Sciences and Human Development, UNIMAS
  • Ross Azura Zahit Faculty of Cognitive Sciences and Human Development, UNIMAS
  • Sheilla Lim Omar Lim Faculty of Cognitive Sciences and Human Development, UNIMAS
Keywords: Media potrayal, people with disabilities, prejudice, stereotype

Abstract

The media has a powerful ability to influence and shape society’s perceptions towards people with disabilities. The portrayal of individuals with disabilities within the media can often have an enormous impact on the way that are perceived by viewers. In Malaysia, people with disabilities are frequently viewed as pitiful, thus medias are more likely to use the element of sympathy in order to garner support from its targeted audience. The focus of this article is on the portrayal of people with disabilities in a popular television series in Malaysia, Kerana Cintaku Saerah (Because of My Love, Saerah) through the analysis of; self-acceptance by the characters with disabilities, family and society’s acceptance, and disability stereotypes in the Malay society. The findings revealed the ideation of how people with disabilities are treated, as well as exhibits disability stereotypes that exist in the Malay society.  

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Published
2016-09-01
How to Cite
Mohammad Roose, A. R., Zahit, R. A., & Omar Lim, S. L. (2016). Media Portrayals of People with Disabilities: An Analysis of Malaysia’s Television Series,“Kerana Cintaku Saerah” (Because of My Love, Saerah). Journal of Cognitive Sciences and Human Development, 2(1), 76-84. https://doi.org/10.33736/jcshd.363.2016