CONSTRUCTING AN INDEX FOR CROSS-BORDER E-COMMERCE DEVELOPMENT LEVELS BASED ON ECOSYSTEM THEORY: EMPIRICAL INSIGHTS FROM RCEP COUNTRIES

Authors

  • Li Li Zhang Faculty of Economics and Business, Universiti Malaysia Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia School of Business and Trade, Anhui Technical College of Industry and Economy
  • Muhammad Asraf bin Abdullah Faculty of Economics and Business, Universiti Malaysia Sarawak (UNIMAS)
  • Min Huang School of Business and Trade, Anhui Technical College of Industry and Economy
  • Li Hong Dai School of Business and Trade, Anhui Technical College of Industry and Economy

DOI:

https://doi.org/10.33736/ijbs.9553.2025

Keywords:

Cross-Border E-Commerce Development Index, RCEP, Cross-border E-commerce Ecosystem Theory, PCA, TIMG

Abstract

This study assesses the development levels of cross-border e-commerce among Regional Comprehensive Economic Partnership (RCEP) nations from 2013 to 2022. The study synthesizes global literature on e-commerce ecosystem theories, key influencing factors, and measurement approaches to construct a multidimensional indicator system. This system integrates the TIMG index to provide a comprehensive analysis of the digital economy's impacts. By employing principal component analysis in Stata, the study formulates a scoring methodology to evaluate e-commerce development across RCEP nations, highlighting trends over the decade. The results identify China, Japan, and Singapore as leading nations, followed closely by South Korea and Australia. New Zealand, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines comprise the third tier, while Laos ranks at the lowest development level. The study emphasizes the critical roles of logistics and information flow in e-commerce development, providing valuable insights for future explorations within the RCEP framework.

References

Chang, S. M., Huang, Y. Y., Shang, K. C., & Chiang, W. T. (2020). Impacts of regional integration and maritime transport on trade: with special reference to RCEP. Maritime Business Review, 5(2), 143-158.

https://doi.org/10.1108/MABR-03-2020-0013

Chen, J. (2021, 16-17 Jan. 2021). Economic performance evaluation model of cross border Mergers and acquisitions of Chinese enterprises based on principal component analysis. Paper presented at the 2021 13th International Conference on Measuring Technology and Mechatronics Automation (ICMTMA).

https://doi.org/10.1109/ICMTMA52658.2021.00184

Derindağ, Ö. F. (2022). Rise of Cross-Border E-Commerce: A Systematic Literature Review. Journal of Applied And Theoretical Social Sciences, 4(3), 352-372.

https://doi.org/10.37241/jatss.2022.71

Frosch, R. A., & Gallopoulos, N. E. (1989). Strategies for manufacturing. Scientific American, 261(3), 144-153.

https://doi.org/10.1038/scientificamerican0989-144

He, Y., & Wang, J. (2019). A Panel Analysis on the Cross Border E-commerce Trade: Evidence from ASEAN Countries. The Journal of Asian Finance, Economics and Business, 6, 95-104.

https://doi.org/10.13106/jafeb.2019.vol6.no2.95

Hu, G. L., Lu, X. H., & Huang, L. H. (2009). An Essay on E-business Ecosystem and Its Evolutionary Path--With Focus on the Phenomenon of E-business Industrial Cluster in China. Economic Management Journal, 31(06), 110-116.

Huang, J. (2019). Research on the Evaluation of Cross-border E-commerce Development in Guangdong Province Based on Ecosystem Theory. (Master). South China University of Technology

Li, J., Zhang, J., Qu, F., & Zhao, Y. (2018). The Influencing Factors Model of Cross-Border E-commerce Development: A Theoretical Analysis. Paper presented at the Wuhan International Conference on E-Business.

Li, J. B., Chen, M. D., & Qin, C. L. (2020). Research on the Evaluation of the Development Level of China's Cross-border E-commerce--Analysis based on Fuzzy Analytic Network Process. Price:Theory & Practice(11), 157-160.

Liu, H. H. (2021). Construction and Development Strategy of Cross-border E-commerce Ecosystem in Era of Digital Economy. Paper presented at the Proceedings of the 2021 7th International Conference on Education and Training Technologies, Macau, China.

Moore, J. F. (1999). The Decline of Competition: Leadership and Strategy in the Business Ecosystem Era (J. Liang, Trans.). Beijing Publishing House.

Nazir, M. A., & Muhammad Azam, R. (2020). Barriers to Adopting Electronic Commerce for Small and Medium-sized Enterprises in Emerging Economies. Emerging Markets Journal, 10(2), 43-55.

https://doi.org/10.5195/emaj.2020.203

Shimizu, K. (2021). The ASEAN Economic Community and the RCEP in the world economy. Journal of Contemporary East Asia Studies, 10(1), 1-23.

https://doi.org/10.1080/24761028.2021.1907881

Su, Q. Y. (2022). The significance of RCEP's effectiveness and implementation. World Affairs(03), 50-52.

Timur Mamedovich, A., Olga Dmitrievna, I., & Veronika Nikolaevna, P. (2020). Approaches to Assessing the Level of Digitalization and Global E-commerce Policy Choices. Spatial Economics=Prostranstvennaya Ekonomika(4), 136-164.

https://doi.org/10.14530/se.2020.4.136-164

Villa, E., Ruiz Herrera, L., Valencia-Arias, A., & Picón-Jácome, E. (2018). Electronic Commerce: Factors Involved in its Adoption from a Bibliometric Analysis. Journal of Theoretical and Applied Electronic Commerce Research, 13, 39-70. Wang, Z., Chen, Y. M., & Zhang, M. (2021). Measuring the Development of the Global Digital Economy:Stylized Facts Based on TIMG Index. Chin Rev Finan Stud, 13, 40-5

https://doi.org/10.4067/S0718-18762018000100104

Yang, J. Z., Zheng, B. X., & Yang, L. F. (2014). Research on Cross-border E-commerce Index System Based on Factor Analysis. Finance & Trade Economics(09), 94-102.

Yushi, J., & Borojo, D. G. (2019). The impacts of institutional quality and infrastructure on overall and intra-Africa trade. Economics: The Open- Access, Open-Assessment E-Journal,13 (2019-10): 1-34. .

https://doi.org/10.5018/economics-ejournal.ja.2019-10

Zhang, B., Liu, X. J., & Tao, Z. (2015). The Study of Current Situation and Operation Pattern of the Cross-border E-commerce Logistics in Chin. China Business and Market, 29(01), 51-56.

Zhang, X. H. (2021). Construction Mechanism and Implementation Path of Cross Border E-Commerce Ecosystem. Contemporary Economic Management, 43(07), 55-60.

Zhang, X. H., & Li, D. D. (2020). Research on the Coupling Development of the Digital Economy, Cross-border E-commerce and Digital Trade--Application Prospect of Blockchain Technology Among Them. Theoretical Investigation(01), 115-121.

Zhang, X. H., & Ma, T. S. (2015). Difficulties and Countermeasures about China's Cross-border E-commerce Logistics. Contemporary Economic Management, 37(05), 51-54.

Downloads

Published

2025-04-27

How to Cite

Li Li Zhang, Muhammad Asraf bin Abdullah, Min Huang, & Li Hong Dai. (2025). CONSTRUCTING AN INDEX FOR CROSS-BORDER E-COMMERCE DEVELOPMENT LEVELS BASED ON ECOSYSTEM THEORY: EMPIRICAL INSIGHTS FROM RCEP COUNTRIES. International Journal of Business and Society, 26(1), 101–116. https://doi.org/10.33736/ijbs.9553.2025