Dear all,

It’s with a great honour we bring you JBK Volume 8 Issue 1. An important feature to this issue is the Research Note section. The first research note is by Philip Yong who is the co-founder and managing director of Borneo Adventure.  Philip has wide knowledge of the Malaysia Tourism industry and is deeply passionate about Sarawak’s natural and cultural assets. He has extensive experience and involvement in tourism industry associations and national tourism organizations. He has served as a board member of Tourism Malaysia (1995-1997 and 2005-2007) and the Sarawak Tourism Board (1995-2003 and 2016-2018); is the Chairman of the Association of Sarawak Inbound Agencies (2006-2009; 2011-present), Malaysia Association of Tour & Travel Agents Sarawak Chapter (2001-2003) and Sarawak Tourist Association (1997-2002). He has also served as the President of the Sarawak Tourism Federation (2003 and 2016-2018).

Happy Reading!
JBK Editorial Team

Dr Poline Bala
Associate Professor
Institute of Borneo Studies
Universiti Malaysia Sarawak (UNIMAS)