UTAUT MODEL THE ADOPTION OF AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES IN THE CONTEXT OF THE UTAUT MODEL AND BEHAVIORAL INTENTION
DOI:
https://doi.org/10.33736/ijbs.8443.2025Keywords:
Augmented Reality, Virtual Reality, Behavioral Intention, Unified Theory of Acceptance and use of TechnologyAbstract
The purpose of this study is to examine the adoption of augmented reality (AR) and virtual reality (VR) technologies in the context of the Unified Technology Acceptance and Use Model and behavioral intention. The research aims to assess medical students' perceptions of AR and VR technologies, focusing on the effects of the COVID-19 pandemic. AR and VR are considered to have significant potential in mitigating the negative effects of the pandemic. The population of the study consists of students studying at medical faculties in Turkey. As a result of the tests, it was determined that performance expectancy, effort expectancy, facilitating situations and hedonic motivation have a positive effect on attitude. However, it was determined as a result of the analysis that social influence and habit did not have any effect on attitude. On the other hand, it was also determined that attitude has a positive effect on behavioral intention.
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