ACTIVATING PRO-ENVIRONMENTAL BEHAVIOUR AT THE WORKPLACE THROUGH GREEN HUMAN RESOURCE MANAGEMENT PRACTICES: THE ROLE OF PERCEIVED INNOVATION CHARACTERISTICS

  • Hamidah Md Yusop Arshad Ayub Graduate Business School, Universiti Teknologi MARA
  • Ainul Azreen Adam Arshad Ayub Graduate Business School, Universiti Teknologi MARA
  • Tan Peck Leong Arshad Ayub Graduate Business School, Universiti Teknologi MARA
  • Chandramalar Munusami Faculty of Business, Hospitality and Humanities, Nilai University
  • Siti Aishah Hussin Faculty of Business, Hospitality and Humanities, Nilai University
DOI: https://doi.org/10.33736/ijbs.6918.2024
Keywords: Pro-environmental behaviour, GHRM, perceived innovation characteristics, ability motivation opportunity theory

Abstract

This study explores the influence of seven green human resource management (GHRM) practices and perceived innovation characteristics (PICs) on employees' pro-environmental behaviour (PEB) at the workplace. It bridges a gap in research that combines the Ability-Motivation-Opportunity (AMO) and Diffusion of Innovation (DOI) theories. Utilizing partial least squares structural equation modelling (PLS-SEM) and survey data of 366 employees from six Malaysian development financial institutions, the findings suggested that four out of seven GHRM practices have a positive direct effect on PEB. Additionally, PICs mediate the relationship between four GHRM practices and PEB, suggesting the importance of employee perceptions of GHRM practices in fostering workplace PEB.

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Published
2024-04-04
How to Cite
Hamidah Md Yusop, Ainul Azreen Adam, Tan Peck Leong, Chandramalar Munusami, & Siti Aishah Hussin. (2024). ACTIVATING PRO-ENVIRONMENTAL BEHAVIOUR AT THE WORKPLACE THROUGH GREEN HUMAN RESOURCE MANAGEMENT PRACTICES: THE ROLE OF PERCEIVED INNOVATION CHARACTERISTICS. International Journal of Business and Society, 25(1), 330-353. https://doi.org/10.33736/ijbs.6918.2024
Issue
Vol 25 No 1 (2024): International Journal of Business and Society
Section
Articles

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