HALAL COSMETICS INDUSTRY FOR SUSTAINABLE DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW
DOI:
https://doi.org/10.33736/ijbs.5609.2023Keywords:
Halal cosmetics, halal skincare, systematic literature review, SMEsAbstract
In 2019, Muslim expenditure on halal cosmetics reached USD66 billion globally and projected to attain USD75 billion in 2024 (GIER 2020/21) thus representing a substantial and sustainable opportunity for nations seeking economic security. Many halal cosmetics SMEs have venture into this emerging sector, but not all were successful. Halal cosmetics sector is still in its infancy thereby few literature reviews have been conducted worldwide to evaluate research gaps in the halal cosmetics and skincare business domain. The present study integrated multiple methods analysis and the publication standard ROSES (RepOrting standards for Systematic Evidence Syntheses). This study used bibliographic databases namely Scopus, ScienceDirect, Google Scholar and Springer Link. Only 31 articles from 761, met the criteria and were studied, revealing five main themes that were subdivided into 19 sub-themes. The outcome of this systematic review process enables identification of existing knowledge breach in the field, serves as the basis for conducting future research on halal cosmetics and skin care in a systematic manner, and paves the way towards doing further research to assist policy makers and business sectors to close the apparent gap. This understanding will enable emerging nations to achieve sustainable development goals through halal cosmetics industry.
References
Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148-163.
https://doi.org/10.1108/JIMA-09-2013-0068
Ahmad, S.N.B., Omar, A., Munap, R., & Rose, R.M. (2018). Influence of consumers' perceived brand innovativeness on customer-brand identification and brand loyalty. International Journal of Supply Chain Management 7(4), 145-150.
Ali, Q., Salman, A., Yaacob, H., & Parveen, S. (2019). Financial cost and social influence: Factors affecting the adoption of halal cosmetics in Malaysia. Academy of Entrepreneurship Journal, 25(2), 1-17.
Annabi, C.A., & Ibidapo-Obe, O.O. (2017). Halal certification organizations in the United Kingdom: An exploration of halal cosmetic certification. Journal of Islamic Marketing 8(1), 107-126.
https://doi.org/10.1108/JIMA-06-2015-0045
Aoun, I., & Tournois, L. (2015). Building holistic brands: An exploratory study of halal cosmetics. Journal of Islamic Marketing 6(1), 109-132.
https://doi.org/10.1108/JIMA-05-2014-0035
Arbak, S., Islam, R., & Rasyid, H. (2019). Relationship between advertisement and purchase intention on halal cosmetic products in Malaysia. Humanities & Social Sciences Review, 7(3), 683-694.
https://doi.org/10.18510/hssr.2019.7399
Ayob, A., Awadh, A.I., Jafri, J., Ahmad, H. M. A., & Hadi, H. (2016). The enlightenment from Malaysian consumers' perspective toward cosmetic products. Journal of Pharmacy and Bioallied Sciences, 8(3), 229-234.
https://doi.org/10.4103/0975-7406.174232
Bilgen, E. & Kanata, C. (2016). New look at faith-based marketing: The global halal tourism marketing, Business Horizons, 59 (3), 285-292.
https://doi.org/10.1016/j.bushor.2016.01.005
Bin Ab Talib, Mohamed., Rubin, Lim., Zhengyi, & Vincent Khor (2013). Qualitative research on critical issues in halal logistics. Journal of Emerging Economics and Islamic Research, 1(3), 131-150.
https://doi.org/10.24191/jeeir.v1i2.9125
Bramer, W. M., Rethlefsen, M. L., Kleijnen, J., & Franco, O. H. (2017). Optimal database combinations for literature searches in systematic reviews: A prospective exploratory study. Systematic Reviews, 6(1), 235.
https://doi.org/10.1186/s13643-017-0644-y
Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths' attitude towards halal cosmetic products: A case study in Jakarta. Asia Pacific Management Review, 22(4), 176-184.
https://doi.org/10.1016/j.apmrv.2017.07.012
Fisch, C., & Block, J. (2018). Six tips for your (systematic) literature review in business and management research. Journal Management Review Quarterly, 68(3), 103-106.
https://doi.org/10.1007/s11301-018-0142-x
Flemming, K., Booth, A., Garside, R., Tuncalp, O., Noyes J. (2018, July 20). Qualitative evidence synthesis for complex interventions and guideline development: clarification of the purpose, designs and relevant methods. BMJ Global Health. https://gh.bmj.com/content/bmjgh/4/Suppl_1/e000882.full.pdf
https://doi.org/10.1136/bmjgh-2018-000882
Global Islamic Economy Report 2019/20. (2020, January 1). Driving the Islamic economy revolution 4.0. Dinar Standard. https://cdn.salaamgateway.com/special-coverage/sgie19-20/full-report.pdf.
Gumbri, DTS & Norlida, Mohd Noor (2016). The acceptance level of halal cosmetic products among Malaysian consumers. (DBA Student, UiTM Perak Malaysia).
Gusenbauer, M. &Haddaway, N. (2020). Which academic search systems are suitable for systematic reviews or meta‐analyses? Evaluating retrieval qualities of Google Scholar, PubMed and 26 other resources. Research Synthesis Methods, 11. 181-217.
https://doi.org/10.1002/jrsm.1378
Haddaway, N.R., Macura, B., Whaley, P., & Andrew, P. (2018). ROSES Reporting standards for systematic evidence syntheses: Pro forma, flow-diagram and descriptive summary of the plan and conduct of environmental systematic reviews and systematic maps. Environmental Evidence, 7(7), 1-8.
https://doi.org/10.1186/s13750-018-0121-7
Handriana, T., Yulianti, P., Kurniawati, M., Ayu Aryani, M.G., & Wandira, R.K. (2020). Purchase behavior of millennial female generation on Halal cosmetic products. Journal of Islamic Marketing, 12(7), 1295-1315.
https://doi.org/10.1108/JIMA-11-2019-0235
Haque, A., Anwar, N., Tarofder, A.K., Ahmad, N.S., & Sharif, S.R. (2018). Muslim consumers' purchase behavior towards halal cosmetic products in Malaysia. Management Science Letters, 8(12), 1305-1318.
https://doi.org/10.5267/j.msl.2018.9.009
Hassali, M. A., Al-Tamimi, S., Dawood, O. T., Vema, A.K., & Saleem, F. (2015). Malaysian cosmetic market: current and future prospects. Pharmaceutical Regulatory Affairs, 4(4), 1-3.
https://doi.org/10.4172/2167-7689.1000155
Higgins, J.P.T., & Green, S. (2011). Cochrane handbook for systematic reviews of interventions. United Kingdom: John Wiley & Son.
Hong, M., Sun, S., Beg, A.B.M.R., & Zhou, Z. (2019). Determinants of halal purchasing behaviour: Evidences from China. Journal of Islamic Marketing, 10(2), 410-425.
https://doi.org/10.1108/JIMA-03-2018-0053
Housyar, M., & Sotudeh, H. (2018). A reflection on the applicability of Google Scholar as a tool for comprehensive retrieval in bibliometric research and systematic reviews. International Journal of Information Science and Management (IJISM), 16(2), 1-17.
Ishak, S., Che Omar, A.R., Khalid, K., Ab. Ghafar, I.S., & Hussain, M.Y. (2020). Cosmetics purchase behavior of educated millennial Muslim females. Journal of Islamic Marketing 11(5), 1055-1071.
https://doi.org/10.1108/JIMA-01-2019-0014
Islam, T., & Chandrasekaran, U. (2013). Halal marketing: Growing the pie. International Journal of Management Research & Review, 3(12), 3938-3948.
Jay Trivedi & Ramzan Sama. (2020). The effect of influencer marketing on consumers' brand admiration and online purchase intentions: An emerging market perspective. Journal of Internet Commerce, 19(1), 103-124
https://doi.org/10.1080/15332861.2019.1700741
Jones, O., & Gatrell, C. (2014). Editorial: The future of writing and reviewing for IJMR. International Journal of Management Reviews, 16, 249-264.
https://doi.org/10.1111/ijmr.12038
Joshi, R., & Garg, P. (2022). Assessing brand love, brand sacredness and brand fidelity towards halal brands. Journal of Islamic Marketing, 13(4), 807-823.
https://doi.org/10.1108/JIMA-04-2020-0104
Kamarohim, N.A., Bojei, J., Muhammad, N.S., & Othman, M. (2016). Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia. Pertanika Journal of Social Sciences and Humanities, 24(S), 211-222.
Khalid, N.R., Wel, C.A.C., & Mokhtaruddin, S.A.(2021). Product positioning as a moderator for halal cosmetic purchase intention. Iranian Journal of Management Studies, 14(1), 39-60.
Khan, N., Sarwar, A., & Tan, B.C. (2021). Determinants of purchase intention of halal cosmetic products among Generation Y consumers" Journal of Islamic Marketing, 12(8), 1461-1476.
https://doi.org/10.1108/JIMA-11-2019-0248
Kitchenham, B. A. (2007, January 1). Guidelines for performing systematic literature reviews in software engineering. EBSE Technical Report. https://www.researchgate.net/publication/302924724_Guidelines_for_performing_Systematic_Literature_Reviews_in_Software_Engineering
Kraus, S., Breier, M., & Dasí-Rodríguez, S. (2020). The art of crafting a systematic literature review in entrepreneurship. International. Entrepreneurship and. Management Journal, 16(3), 1023-1042.
https://doi.org/10.1007/s11365-020-00635-4
Linares-Espinós, E., Hernández, V., Domínguez-Escrig, J.L., Fernández-Pello, S., Hevia, V., Mayor, J., Padilla-Fernández, B., & Ribal, M.J. (2018). Methodology de una revision sistematica. Actas Urologicas Españolas, 42(8), 499-506.
https://doi.org/10.1016/j.acuroe.2018.07.002
Majid, M.B., Sabir, I., & Ashraf, T. (2015). Consumer purchase intention towards halal cosmetics & personal care products in Pakistan. Global Journal of Research in Business & Management, 1(1), 47-55.
Manmeet, K. & Bharathi, M. (2016). The commodification of Islam?: A critical discourse analysis of halal cosmetics brands. Kemanusiaan the Asian Journal of Humanities, 23(2), 63-80.
https://doi.org/10.21315/kajh2016.23.s2.4
María, M.R., Maria, P.F. & Juan, C.R. (2018). Twitter as a tool for the management and analysis of emergency situations: A systematic literature review. International Journal of Information Management, 43, 196-208.
https://doi.org/10.1016/j.ijinfomgt.2018.07.008
Masood, A. & Zaidi, A. (2021). Empowerment of SME's sustainability in halal cosmetics' ecosystem by diagnosing growth constraints. Journal of Islamic Marketing, 22(1).
https://doi.org/10.1108/JIMA-12-2020-0371
Masood, A. (2021). Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia. Jurnal Personalia Pelajar, 24(1), 113-127.
Mohamed, R.N., & Li, Y.B. (2017). Interdependence between social value, emotional value, customer experience and customer satisfaction indicators: The case of halal cosmetics industry in Malaysia. Pertanika Journal of Social Sciences and Humanities, 25 (February), 131-142.
Mohammadian, F. & Hajipour, B. (2016). Halal cosmetics supply chain - a conceptual model. International Journal of Supply Chain Management, 5(1), 33-43.
Mohezar, S., Zailani, S., & Zainuddin, Z. (2016). Halal cosmetics adoption among young Muslim consumers in Malaysia: Religiosity concern. Global Journal Al-Thaqafah, 6(1), 47-59.
https://doi.org/10.7187/GJAT10220160601
Mustafar, M., Ismail, R.M., Othman, S.N., & Abdullah, R. (2018). A study on Halal cosmetic awareness among Malaysian cosmetics manufacturers. International Journal of Supply Chain Management, 7(5), 492-496.
Petticrew, M., & Roberts, H. (2006). Systematic reviews in the social sciences: A practical guide. United States: Blackwell Publishing.
https://doi.org/10.1002/9780470754887
Putri, T. U., & Abdinagoro, S.B. (2018). Response to a new wave in digital marketing: Does beauty blogger involvement the most influencing factor in halal cosmetic purchase intention. International Journal of Supply Chain Management, 7(6), 446-452.
Rani, N.S.A., & Sarojani D.K. (2018). Factors that influence Malay students in purchasing skincare products in Malaysia. Journal of Business and Retail Management Research, 13(1), 15-21.
https://doi.org/10.24052/JBRMR/V13IS01/ART-02
Saqib, A., Fairol, H., & Ahmad, N. (2016). The State of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions. Journal of Marketing Management and Consumer Behavior, 1(4), 40-51.
Shaffril, H.A.M., Samsuddin, S.F., & Abu Samah, A. (2020). The ABC of systematic literature review: The basic methodological guidance for beginners. International Journal of Methodology, 55, 1319-1346.
https://doi.org/10.1007/s11135-020-01059-6
Shahid, S., Ahmed, F., & Hasan, U. (2018). A qualitative investigation into consumption of halal cosmetic products: the evidence from India. Journal of Islamic Marketing, 9(3), 484-503
https://doi.org/10.1108/JIMA-01-2017-0009
Suhartanto, D., Dean, D., Sarah, I.S., Hapsari, R., Amalia, F.A., & Suhaeni, T. (2021). Does religiosity matter for customer loyalty? Evidence from halal cosmetics. Journal of Islamic Marketing, 12(8), 1521-1534.
https://doi.org/10.1108/JIMA-03-2020-0069
Sutton, A. J., Abrams, K. R., Jones, D. R., Sheldon, T. A., & Song, F. (2000). Methods for meta-analysis in medical research. United States: Wiley Chichester.
Whittemore, R. & Knafl, K. (2005). The integrative review: Updated methodology. Journal of Advance Nursing, 52(5), 546-553.
https://doi.org/10.1111/j.1365-2648.2005.03621.x
Wilson, J.A.J. & Liu, J. (2011). The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2(1), 28-42.
https://doi.org/10.1108/17590831111115222
Xiao, Y., & Watson. (2019). Guidance on conducting a systematic literature review. Journal of Planning Education and Research, 39(1), 93-112.
https://doi.org/10.1177/0739456X17723971
Yeo, B. L., Mohamed, R. H. N., Ismail, S., Rahman, M. K. B. A., Shahid, S. A. M. (2018). Customer delight measurement in Halal cosmetics industry in Malaysia: The relationship between functional values, epistemic values and customer emotions towards customer delight. International Journal of Supply Chain Management, 7(5), 267-271.
Downloads
Published
How to Cite
Issue
Section
License
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.
