DETERMINANTS OF ENTREPRENEURIAL BUSINESS RELATIONSHIP SUCCESS
Abstract
The business development literature illustrates the importance of relationships on achieving
targets and ensuring the sustainability of enterprises. In this paper the sphere of franchising
which is essentially an entrepreneurial business is used to link measures of business relationships
in the domains of trust, credibility, commitment, integrity, confidence and trust to the success
of the business. It is found that irrespective of size and age of the franchise and business sector
of operation that these relationships are important determinants of success. Although they do
not act directly to enhance the prospect of success it is via their interactions that success arises.
Keywords: Entrepreneurial Business; Business-to-Business Relationships; Franchising; Trust
and Commitment.
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