THE DEVELOPMENT OF A FRAMEWORK FOR THE CLASSIFICATION OF TYPES OF B2B EC STRATEGIES
Abstract
Many prior studies have only investigated one or two kinds of business to business (B2B) electronic commerce (EC), and did not develop or suggest a framework for the classification of forms of B2B EC. This study focused on B2B EC with suppliers. Based on the degrees of information sharing between buyers and sellers as well as the levels of suppliers' power, we suggested a framework that is useful for classifying types of B2B EC strategies. According to this framework, four kinds of B2B EC strategies were proposed: electronic marketplace, electronic procurement, electronic partnerships and electronic distribution. With a cluster analysis, we empirically confirmed these four kinds of B2B EC strategies, and demonstrated the usefulness of a framework for the classification of types of B2B EC. The framework constructed in this study can be utilized in various ways. Specifically, when a firm wants to introduce B2B EC with suppliers, this framework can help a firm to decide and select an appropriate kind of B2B EC. This framework can also be applied to evaluate whether the proper form of B2B EC has been adopted or not.
Keywords: Electronic Commerce; Information Sharing; Suppliers’ Power; Resource-Based View;
Transaction Cost Theory.
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