Factors Motivating the Adoption of Geographical Indication-Based Quality Standards among Robusta Coffee Farmers in Indonesia

  • Hanifah Ihsaniyati Center for Farmer Protection and Empowerment Studies, Universitas Sebelas Maret, Indonesia
  • Nuning Setyowati Department of Agribusiness, Universitas Sebelas Maret, Indonesia
  • Pardono Department of Agrotechnology, Universitas Sebelas Maret, Indonesia
Keywords: geographical indications, motivational factors, farmer, robusta coffee


Robusta coffee is one of the superior commodities of the Temanggung Regency. As the quality of a coffee determines its market competitiveness, geographical indications (GIs) are one of the quality standards used in coffee cultivation and post-harvest processing to indicate the quality of a good Robusta coffee. However, most Robusta coffee farmers in Indonesia do not practice the production methods required to meet these standards. Therefore, the produced coffee does not meet the quality standards of consumers. As such, this study aimed to analyse the factors that may motivate or dissuade farmers from adopting GI-based quality standards for Robusta coffee in Temanggung Regency. A descriptive method; specifically, a survey; was used for data collection. This data was then analysed using the partial least squares (PLS) method. The findings of this study revealed that, while knowledge did not motivate the adoption of GI standards, optimising collaboration between farmers and relevant associations may increase the adoption of GI-based quality standards among Robusta coffee farmers in Temanggung Regency.


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How to Cite
Hanifah Ihsaniyati, Nuning Setyowati, & Pardono. (2022). Factors Motivating the Adoption of Geographical Indication-Based Quality Standards among Robusta Coffee Farmers in Indonesia . International Journal of Business and Society, 23(1), 207-225. https://doi.org/10.33736/ijbs.4609.2022