Parents' Determinants Buying Intent on Environmentally Friendly Children's Clothing
Fast-fashion products encourage parents to spend more on their children’s necessities. As a result, children’s clothing consumption is increasingly higher in a family due to child growth and change of needs. Due to the short lifespan of children’s clothes, the waste of clothing is increasing rapidly. This research aims to study the opinion of parents and the acceptance of children’s environmental-friendly clothing. The research examined parents’ buying patterns such as shopping frequency, disposal practices and the purchase of child clothing experience. This work has embraced the idea of eco-fashion design to examine the clothing needs of children and the knowledge of the parents. Hence, a quantitative analysis was applied to research among parents in January 2020 in Malaysia. This research contributes to academic results about parents’ decision-making on the children clothing subject. The findings showed that parents were aware of the idea of sustainable apparel; the cost, quality, design, and health issues were the most significant factors that influenced consumer’s decisions to purchase children’s clothing. Sustainable children’s clothing was preferred by parents as it had multiple benefits which impacted children’s health, preserves the environment as well as cost and time effective. For future research, further exploration relating to disposal and sustainable clothing design for children is suggested.
Berry, H. S., Ismail, R. K., Al-Daadi, S. E., Badr, S. I. O., Mesbah, Y. O., & Dabbagh, M. A. (2020). Measuring Saudi Mothers' Awareness of Sustainable Children's Clothing. Open Journal of Social Sciences, 8(11), 244-262. https://doi.org/10.4236/jss.2020.811023
Bezerra, G., Carvalho, M., Rocha, M., & Xu, B. (2017). Anthropometry for children's clothing: difficulties and limitations. Paper presented at the IOP Conference Series: Materials Science and Engineering (pp 1-6). United Kingdom: IOP Publishing. https://doi.org/10.1088/1757-899X/254/17/172001
Cao, H., Chang, R., Kallal, J., Manalo, G., McCord, J., Shaw, J., & Starner, H. (2014). Adaptable apparel: a sustainable design solution for excess apparel consumption problem. Journal of Fashion Marketing and Management, 18(1), 52-69. https://doi.org/10.1108/JFMM-08-2012-0046
Chong, C. T. (2007). Research on the characteristics of cartoon characters for Malaysian children (Unpublished Master Thesis). Universiti Malaysia Sarawak, Malaysia.
Cui, Y. M., Zhong, H., & Zhu, D. H. (2011). Classify Application and Development Trend of Children Clothing Material Modeling and Style. Paper presented at the Advanced Materials Research (pp 534-538). Switzerland: Trans Tech Publications Ltd. https://doi.org/10.4028/www.scientific.net/AMR.332-334.534
Cunha, J., & A. Broega. (2009). Designing multifunctional textile fashion products. in AUTEX 2009: 9th World Textile Conference.
Delice, A. (2010). The sampling issues in Quantitative Research. Education Science: Theory Practice,10(4), 2001-2018.
Gam, H. J., Cao, H., Farr, C., & Kang, M. (2010). Quest for the eco‐apparel market: a study of mothers' willingness to purchase organic cotton clothing for their children. International Journal of Consumer Studies, 34(6), 648-656. https://doi.org/10.1111/j.1470-6431.2010.00898.x
George, D. & M. Mallery. (2003). Reliability analysis. SPSS for Windows, step by step: a simple guide and reference. Boston: Allyn & Bacon.
Haluk Köksal, M. (2007). Consumer behaviour and preferences regarding children's clothing in Turkey. Journal of Fashion Marketing and Management: An International Journal, 11(1), 69-81. https://doi.org/10.1108/13612020710734418
Jalil, M. H., & Shaharuddin, S. S. (2019a). Adopting C2CAD Model to Eco Capsule Wardrobe Design. International Journal of Scientific & Technology Research, 8(12), 1224-1233.
Jalil, M. H., & Shaharuddin, S. S. (2019b). Consumer Purchase Behaviour of Eco-Fashion Clothes as A Trend to Reduce Clothing Waste. International Journal of Innovative Technology and Exploring Engineering, 8(12), 4224-4233. https://doi.org/10.35940/ijitee.L2693.1081219
Jalil, M. H., & Shaharuddin, S. S. (2020). Fashion Designer Behavior Toward Eco-Fashion Design. Journal of Visual Art and Design, 12(1), 1-24. https://doi.org/10.5614/j.vad.2020.12.1.1
Kamis, A., Suhairom, N., Jamaluddin, R., Syamwil, R., & Ahmad Puad, F. (2018). Environmentally Sustainable Apparel: Recycle, Repairing and Reuse Apparel. The International Journal of Social Sciences and Humanities Invention, 5(1), 4249-4257. https://doi.org/10.18535/ijsshi/v5i1.04
Koo, H. S., Dunne, L., & Bye, E. (2014). Design functions in transformable garments for sustainability. International Journal of Fashion Design, Technology and Education, 7(1), 10-20. https://doi.org/10.1080/17543266.2013.845250
Lindstrom, M., Seybold, P. B., & Hoyle, D. B. (2004). Brandchild: remarkable insights into the minds of today's global kids and their relationship with brands: Kogan Page Publishers.
Malaysia External Trade Development Corporation. (2016). Trade Performance: December 2016 and January-December 2016. www.matrade.gov.my/en/malaysia-trade-performance/3758-trade-performance-december-2016-and-january-december-2016
Rahman, O., & Gong, M. (2016). Sustainable practices and transformable fashion design-Chinese professional and consumer perspectives. International Journal of Fashion Design, Technology and Education, 9(3), 233-247. https://doi.org/10.1080/17543266.2016.1167256
Rhee, J. & Johnson K. K. (2019). 'The wardrobe diet': teaching sustainable consumption through experience with undergraduates in the USA. International Journal of Fashion Design, Technology and Education, 1(1), 1-10. https://doi.org/10.1080/17543266.2019.1590864
Sego, T. (2010). Mothers' experiences related to the disposal of children's clothing and gear: keeping Mister Clatters but tossing broken Barbie. Journal of Consumer Behaviour: An International Research Review, 9(1), 57-68. https://doi.org/10.1002/cb.303
Shaharuddin, S. S., & Jalil, M. H. (2021). Multifunctional Children Clothing Design Process Based on the Eco-Fashion Design Model. Journal of Visual Art and Design, 13(1), 35-47. https://doi.org/10.5614/j.vad.2021.13.1.3
Statista. (2020). Children's Apparel. www.statista.com/outlook/cmo/apparel/childrens-apparel/worldwide
Thompson, S. K. (2006). Targeted random walk designs. Survey Methodology, 32(1), 11-22.
Yu, L., Westland, S., Li, Z., Pan, Q., Shin, M. J., & Won, S. (2018). The role of individual colour preferences in consumer purchase decisions. Color Research & Application, 43(2), 258-267. https://doi.org/10.1002/col.22180
Zhang, L. (2018). Study on Children Product Design and Development Based on Fashion Consumption. Paper presented at the 2017 7th International Conference on Social science and Education Research (SSER2017) (pp. 194-197). Paris: Atlantis Press. https://doi.org/10.2991/sser-17.2018.41
Copyright (c) 2021 Siti Shukhaila Shaharuddin
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.