Halal Tourism: Lessons for Destination Managers of Non-Muslim Majority Countries
DOI:
https://doi.org/10.33736/ijbs.3264.2020Keywords:
Destination attributes, Halal tourism, Tourist satisfaction, Destination loyaltyAbstract
Muslim tourists spending are expected to grow significantly and could represent more than 13% of global tourism expenditure by the year 2020. The growth of younger and educated Muslims with larger disposable income has also further increase their propensity to travel abroad. This study explores the influence of perceived destination attributes on Muslim tourist satisfaction and eventual destination loyalty. The population of the study were Muslim travellers intercepted at the Penang International Airport. A purposive sampling procedure was applied and data collection was through self administered questionnaire. A structural equation modelling approach (using SmartPLS 3.0 software) was employed for data analysisand testing of the research model. The results of the analysis were critically discussed and suggestions were proposed, for practical and empirical purpose.
References
Abodeeb, J., Wilson, E., & Moyle, B. (2015). Shaping destination image and identity: Insights for Arab tourism at the Gold Coast, Australia. International Journal of Culture, Tourism, and Hospitality Research, 9(1), 6–21.
Al Jahwari, D. S. (2015). An Integrative Model of Muslim Students' Religiosity and Travelling Behaviour to Gaming Destinations (Dissertation: University of South Carolina, USA).
Al-Hamarneh, A., & Steiner, C. (2004). Islamic tourism: Rethinking the strategies of tourism development in the Arab world after 11 September. Comparative Studies of South Asia, Africa and the Middle East, 24(1),173-182.
Alegre, J., & Juaneda, C. (2006). Destination loyalty. Consumers' economic behavior’. Annals of Tourism Research, 33(3), 684–706.
Battour, M., & Ismail, M. N. (2015). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 9, 150-154.
Battour, M., Ismail, M. N., & Battor, M. (2011). The impact of destination attributes on Muslim tourist’s choice. International Journal of Tourism Research, 13(6), 527–540.
Castro,C. B., Armario, E. M., & Ruiz, D. M. (2007). The influence of market hetero-geneity on the relationship between a destination's image and tourists’ future behavior. Tourism Management, 28(1),175–187.
Centara (2018). Centara Hotel and Resort, Media Centre. (www.centarahotelsresorts.com/mediacentre/news-people-csr/910-centara-hotel-hat-ya/)
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636.
Chin, W. W. (1998), Issues and opinions on structural equation modeling. MIS Quarterly, 22(1), 7-16.
Chin, W. W., Peterson, R. A., & Brown, S. P. (2008). Structural equation modeling in marketing: some practical reminders. The Journal of Marketing Theory and Practice, 16(4), 287-298.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Mahwah, NJ: Lawrence Erlbaum.
Cooper, C., Fletcher, J., Gilbert, D., Shepherd, R., &Wanhill, S. (ed.). (1998). Tourism: Principles and Practices, (2nd ed.). England: Addison-Wesley, Longman.
Dinar Standard (2018). State of the Global Islamic Economy Report 2015. (Accessed through website: http://www.dinarstandard.com/)
Duman, T. (2011). Value of Islamic Tourism Offering: Perspectives from the Turkish Experience. In World Islamic Tourism Forum (WITF, 2011), Kuala Lumpur, Malaysia.
Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction. Tourism Management, 46, 477–488.
El-Gohary, H. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives, 19, 124-130.
Eusebio, C., & Vieira A. L. (2011). Destination attributes’ evaluation, satisfaction and behavioral intentions: A structural modeling approach. International Journal of Tourism Research. 15(1), 66-80.
Funk, D. C., & Bruun, T. J. (2007). The role of socio-psychological and culture-education motives in marketing international sport tourism: A cross-cultural perspective. Tourism Management, 28(3), 806-819.
Faul, F., Erdfelder, E., Buchner, A., Lang, A. G. (2009). Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses. Behavior Research Methods, 41(4), 1149-1160.
Fornell, C., Larcker, D.F. (1981). Evaluation structural equation models with unobservable variables and measurement error. Journal of Marketing, 18(1), 39-50.
Geisser, S. (1974). A predictive approach to the random effects model. Biometrika, 61(1), 101-107.
Gursoy, D., Chen, J.S., & Chi, C.G. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809-827.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Edition. Thousand Oaks: Sage Publications.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage Publications.
Hassan, A. R. (2007). Islamic tourism revisited. Islamic Tourism, 32(2).
Henderson, J. C. (2010). Sharia-compliant hotels. Tourism and Hospitality Research, 10(3), 246-254.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
HMJ. (2018). Halal Media Japan – Halal and Muslim-friendly Information – www.halalmedia.jp
Hughes, H., & Allen, D. (2005). Cultural tourism in central and Eastern Europe: The views of induced image formation agents. Tourism Management, 26(2), 173-183.
ICOMOS (2002), International Cultural Tourism Charter, Paris.
ITC. (2015). Malaysia Islamic Tourism – Facts and Figure. Islamic Tourism Centre, Ministry of Tourism and Culture, Malaysia.
Kaur. A, Chauhan. A, & Medury, Y. (2016). Destination image of Indian tourism destinations an evaluation using correspondence analysis. Asia Pasific Journal of Marketing and Logistics, 28(3), 499-524.
Kotler, P., Bowen, J. T., & Makens, J. C. (2006).Marketing for hospitality and tourism 4, Prentice Hall, United Kingdom.
Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23(3), 221-232.
Leiper, N. (1995). Tourism Management. Melbourne: RMIT Press.
Lefevre, A. S. (2015). Thailand launches Muslim friendly apps. Reuters. Retrieved from https://www.reuters.com/article/us-thailand-tourism/thailand-launches-muslimfriendly-tourist-app-idUSKCN0P918F20150629
Lipka,M., & Hackett, C. (2017). Why Muslims are the world’s fastest-growing religious group? Pew Research Center. Retrieved from https://www.pewresearch.org/facttank/2017/04/06/why-muslims-are-the-worlds-fastest-growing-religious-group/
MasterCard-Crescent Rating (2015) Global Muslim Travel Index (GMTI March, 2015)
Maoz, D. (2007). Backpackers’ motivations the role of culture and nationality. Annals of Tourism Research, 34(1), 122-140.
Miguel-Davila, J. A., Cabeza-Garcıa, L., Valdunciel, L., & Flo´rez, M. (2010). Operations in banking: The service quality and effects on satisfaction and loyalty. The Service Industries Journal, 30(13), 126-139.
Mohsin, A., Ramli, N., & Alkhulayfi, B. A. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, 137-143.
Neal, J. D., & Gursoy, D. (2008). A multifaceted analysis of tourism satisfaction. Journal of Travel Research, 47(1), 53-62.
Nassar, M. A., Mostafa, M. M., & Reisinger, Y. (2015). Factors influencing travel to Islamic destinations: An empirical analysis of Kuwaiti nationals. International Journal of Culture, Tourism and Hospitality Research, 9(1), 36–53.
Nuryanti, W. (1996). Heritage and postmodern tourism. Annals of Tourism Research, 23(2), 249- 260.
Ocampo, R. (2014). Philippines expands offerings to Muslim travelers. TTG Asia. Retrieved from https://www.ttgasia.com/2014/07/31/philippines-expands-offerings-to-muslimtravellers/
OECD. (2009). The impact of culture on tourism. Retrieved from https://www.oecd.org/cfe/tourism/theimpactofcultureontourism.htm
Oliver, R. (1993). Cognitive, affective and attribute bases of the satisfaction response. Journal of Consumer Research, 20(3), 418–430.
Oppermann, M.(2000).Tourism destination loyalty. Journal of Travel Research, 39(1), 78–84.
Ramayah, T., Yeap, J. A. L. & Igatius, J. (2013). An empirical inquiry on knowledge sharing among academicians in higher learning institutions. Minerva, 51(2), 131–154.
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. Retrieved from http://www.smartpls.com.
Sboros, M. (2014) Moscow hotel goes halal in bid to attract global Muslim visitors. Biz News. Retrieved from https://www.biznews.com/travel/2014/10/27/moscow-hotel-goes-halalbid-attract-muslim-visitors-around-world/
Shafaei, F., & Mohamed, B. (2015). Involvement and brand equity: A conceptual model for Muslim tourists. International Journal of Culture, Tourism and Hospitality Research, 9(1), 54–67.
Shakiry, A. S. (2006). The academy of Islamic tourism project. Retrieved from www.islamictourism.com
Shakona, M., Backman, K., Backman, S., Norman, W., Luo, Y., & Duffy, L. (2015). Understanding the traveling behavior of Muslims in the United States. International Journal of Culture, Tourism and Hospitality Research, 9(1), 22–35.
Shakona, M. Y. (2013). The influence of religiosity on the intention of United States Muslim tourists to choose a shariah compliant hotel. ProQuest Dissertations and Theses, (December).
Sirikaya-Turk, E., Ekinci, Y., & Martine, D. (2015). The efficacy of shopping value in predicting destination loyalty. Journal of Business Research, 68(9), 1878-1885.
Stepchenkova, S., & Mills, J. E. (2010). Destination image: A meta-analysis of 2000-2007 research.Journal of Hospitality Marketing and Management, 19(6), 575-609.
Stone, M. (1974). Cross-validatory choice and assessment of statistical predictions. Journal of the Royal Statistical Society, 36(2), 111-147.
Su, H. J., Cheng, K. F. & Huang, H. H. (2011) Empirical study of destination loyalty and its antecedent: The perspective of place attachment. The Service Industries Journal, 31(16), 2721-2739.
Sukanthasirikul, K., & Trongpanich, W. (2016). Cultural tourism experience on customer satisfaction: Evidence from Thailand. Journal of Economic and Social Development, 3(1), 17-25.
Sun, X., Chi, C. G. Q., & Xu, H. (2013). Developing destination loyalty: The case of Hainan Island. Annals of Tourism Research, 547-577.
Tanada, H. (2017). Ever growing Muslims community in the world and Japan.Waseda Weekly. Retrieved from www.waseda.jp.
Tasci, A.D.A. (2017). A quest for destination loyalty by profiling loyal traveller. Journal of Destination Marketing and Management, 6(3), 207-220.
Tieman, M. (2013). Consumer perception on halal meat logistics. British Food Journal, 115(8), 1112–1129.
Timothy, D. J., & Boyd, S. W. (2003). Heritage Tourism, London: Prentice Hall.
UNWTO. (2005). Tourism highlights, 2005 edition, Madrid: World Tourism Organization.
Wu, C. W. (2016). Destination loyalty modelling of the global tourism. Journal of Business Research, 69(6), 2213-2219.
Zailani, S., Kanapathy, K., Iranmesh, M., & Tieman, M. (2015). Drivers of halal orientation strategy among halal food firms. British Food Journal, 117(8), 148 – 163.
Zamani-Farahani, H., & Henderson, J. C. (2010). Islamic tourism and managing tourism development in Islamic societies: The cases of Iran and Saudi Arabia. International Journal of Tourism Research, 12(1), 79-89.
Zhou, L. (2005). Destination attributes that attract international tourists to Cape Town (Doctoral dissertation, University of the Western Cape).
Downloads
Published
How to Cite
Issue
Section
License
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.
