LINKING CSR TO FIRM-SPECIFIC EARNINGS AND CASH FLOWS: INSIGHTS ON FINANCIAL IMPACT
DOI:
https://doi.org/10.33736/ijbs.12832.2026Keywords:
CSR performance, firm-specific cash flows, firm-specific earningsAbstract
Despite trillions of dollars directed toward socially responsible investment, firms and investors continue to question whether CSR creates tangible financial value. These doubts are reinforced by prior research, which provides mixed evidence on the link between CSR and firm performance. To address this gap, we focus on firm-specific performance indicators - earnings and cash flows - that directly capture a firm’s financial health and competitive position. Drawing on the resource-based view of the firm, we argue that CSR performance represents a unique resource of the firm and allows the firm to develop competitive advantages. We predict and find that CSR is positively associated with the level of both firm-specific earnings and cash flows. Our findings contribute to the debate on CSR and firm performance and provide managers and investors with clearer evidence of the financial benefits of effective CSR engagement.
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