Evaluation of Gig Economy Awareness and Knowledge Among Undergraduate Creative Media Design Students: Study in Malaysia
Keywords:
gig economy, awareness, knowledge, undergraduate student, creative media designAbstract
The process of digitalization has had a profound impact on the business landscape. The realm of employment has transitioned from a traditional approach to a more adaptable and smooth manner. The emergence of a gig economy has facilitated the development of more design professional opportunities, resulting in an increase in overall designer employment. Opportunities that have subsequently enhanced the country's design economy. This alternative occupation is commonly known as "freelancing", which involves working on a project-by-project basis. In Malaysia, there is a deficiency in awareness and knowledge regarding this topic, necessitating further study and investigation. Prior research conducted in Malaysia has identified various obstacles that the gig economy encounters, including issues related to work stability, safety measures, protective policies, appropriate platforms, and effective distribution. Therefore, further research is necessary to investigate more effective strategies for the growth and execution of gig communities. numerous researchers about the topic. This study seeks to investigate awareness and knowledge among undergraduate creative media design students in Malaysia with Focus Group Discussion (FGD) methodology. The findings will expedite the creation of enhanced platforms and communities for a gig economy. They will offer valuable insights on the benefits of gig and enhance the existing data and information available to policymakers, employers, and design practitioners.
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