Analysis Of Factors Influencing Success In College-Level Advertising Design Competitions: A Quantitative Study Of College Awards
DOI:
https://doi.org/10.33736/ijaca.7742.2025Keywords:
Advertising Creativity, Creative Approaches, Empirical Research, Quantity of Works, Visual Representation of DesignAbstract
This study examines patterns in award-winning graphic advertising designs to identify factors that increase students' chances of success in university competitions. The research specifically analyzes creative advertising approaches, visual representations, and submission strategies of gold-winning entries in the AD CAMPUS competition (2019–2023). Findings show that using metaphors, flat illustrations, and submitting three pieces as a cohesive series are the most effective strategies for winning. This study provides valuable insights for instructors guiding students in creative advertising competitions, offering a foundation for future design instruction and competition strategies.
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