THE MUSIC EVENTS IN KUCHING, SARAWAK POST-PANDEMIC TIMES: CHANGES AND PERCEPTION
DOI:
https://doi.org/10.33736/ijaca.4825.2023Keywords:
Physical music event, virtual music event, hybrid music event, Kuching, Sarawak, event organizers, post-pandemic timeAbstract
This article discussed the changes experience by event organizers, how the public are adapting to the changes and their perception of music events in Kuching, Sarawak post-pandemic times. This study used mixed method, both quantitative and qualitative method approach. A total of 101 respondents participated in this study through survey. According to the findings, with a total mean of 4.41, hybrid music events should be conducted in post-pandemic to accommodate both onsite and offline audiences. From the event organizers perspective, 2 informants involved stated that there will be an improvement in music events such as increasing number of audiences, bigger venue, and better service & activities.
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