VISUAL EXPERIENTIAL IN DIGITAL DOCUMENTATION FOR RURAL TOURISM PROMOTION OF BA’KELALAN, SARAWAK
DOI:
https://doi.org/10.33736/ijaca.4192.2021Keywords:
Visual Experiential, Digital Documentation, Rural Tourism, Ba’Kelalan, Lun BawangAbstract
This paper aims to share some research information based on the visual experiences during the field trip to Ba’Kelalan, Sarawak. Ba’Kelalan is a traditional village of the Lun Bawang community and is well-known as an eco-tourism area in Sarawak. All the experiences were documented using the digital documentation tools and have been recorded with reference to the formalistic artistic methods; in ensuring the visual effects have the best quality and high artistic value. The results will be discussed based on the implemented process and the impact of digital document preparation through experiential learning theory. Next, this article will provide new ideas and visual insights that can help data enhancement, especially in the promotion of the rural tourism sector.
References
Andreopoulou, Z., Tsekouropoulos, G., Koliouska, C., & Koutroumanidis, T. (2014). Internet marketing for sustainable development and rural tourism. International journal of business information systems, 16(4), 446-461. https://www.inderscienceonline.com/doi/abs/10.1504/IJBIS.2014.063931
https://doi.org/10.1504/IJBIS.2014.063931
Aref, F., & Gill, S. S. (2009). Rural tourism development through rural cooperatives. Nature and Science, 7(10), 68-73. https://www.researchgate.net/profile/Sarjit-Gill/publication/305397865
Behrooz, M., Mobramaein, A., Jhala, A., & Whitehead, J. (2018). Cognitive and Experiential Interestingness in Abstract Visual Narrative. In CogSci. https://cogsci.mindmodeling.org/2018/papers/0047/0047.pdf
Biggs, M. (2007). Modelling experiential knowledge for research. The art of research: Research practices in art and design. Retrieved from https://uhra.herts.ac.uk/handle/2299/7434
Butler-Kisber, L., & Poldma, T. (2010). The power of visual approaches in qualitative inquiry: The use of collage making and concept mapping in experiential research. Journal of Research Practice, 6(2), M18-M18. http://jrp.icaap.org/index.php/jrp/article/view/197
Carneiro, M. J., Lima, J., & Silva, A. (2015). The relevance of landscape in the rural tourism experience: Identifying important elements of the rural landscape. Journal of Sustainable Tourism, 23(8-9), 1217-1235.
https://doi.org/10.1080/09669582.2015.1037840
Cheuk, S. C. S., Atang, A., Lo, M. C., & Ramayah, T. (2017). Community Perceptions on the Usage of Digital Marketing for Homestays: The Case of Ba'Kelalan, Malaysia. International Journal of Business and Society, 18(S4), 775-782. http://www.ijbs.unimas.my/images/repository/pdf/Vol18-s4-paper15.pdf
Edensor, T. (2018). The more-than-visual experiences of tourism. Tourism Geographies, 20(5), 913-915. https://doi.org/10.1080/14616688.2018.1477172
Edmonston, P. (1983). Participant observation and visual documentation as modes of inquiry in the visual arts. Visual arts research, 9(1 (17), 78-87. https://www.jstor.org/stable/20715537
Ge, J. (2019). Social media-based visual humour use in tourism marketing: a semiotic perspective. The European Journal of Humour Research, 7(3), 6-25.
https://doi.org/10.7592/EJHR2019.7.3.ge
Ge, J., & Gretzel, U. (2018). Social media-based visual strategies in tourism marketing. International Journal of Semiotics and Visual Rhetoric (IJSVR), 2(2), 23-40.
https://doi.org/10.4018/IJSVR.2018070102
Hoskin, K. (2020, September 24). Personal Interview.
Ivona, A. (2021). Sustainability of Rural Tourism and Promotion of Local Development. Sustainability, 13(16):8854 https://doi.org/10.3390/su13168854
Khound, J. M. (2013). Constraints and prospects of rural tourism development: An overview of tourism in Shyamgaon of Titabor of Jorhat, District (Assam). Journal of Tourism and Hospitality Management, 1(1), 27-31. http://jthmnet.com/journals/jthm/Vol_1_No_1_December_2013/4.pdf
Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and development. New Jersey: FT press. https://books.google.com/
Król, K. (2019). Forgotten agritourism: abandoned websites in the promotion of rural tourism in Poland. Journal of Hospitality and Tourism Technology. Vol. 10 No. 3, pp. 431-442.
https://doi.org/10.1108/JHTT-09-2018-0092
Król, K., & Zdonek, D. (2020). Visual Identification of Rural Tourism Facilities in Poland. Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, (149), 61-369.
https://doi.org/10.29119/1641-3466.2020.149.31
Leong, S. N. A., Rafee, Y. M., Maying, D., Siri, H., bin Awang Arshad, A. H., & Jussem, S. W. (2019). Kolb's Experiential Learning Model as a Conceptual Framework for Visual Research in Rural Tourism Sites: Batuh Narit Arur Bilit as a Case Study. International Journal of Business and Society, 20(3), 1149-1159. http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no3-paper18.pdf
Liu, A. (2006). Tourism in rural areas: Kedah, Malaysia. Tourism management, 27(5), 878-889.
https://doi.org/10.1016/j.tourman.2005.05.007
Maying, D., Rafee, Y. M., Leong, S. N. A., Arshad, A. H. A., Siri, H., Jussem, S. W., & Bala, P. (2019). The Effectiveness of Visual Research in Enhancing the Cultural Knowledge and Practices in Creative Industry. International Journal of Business & Society, 20(2). http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no2-paper25.pdf
Mechinda, P., Serirat, S., Popaijit, N., Lertwannawit, A., & Anuwichanont, J. (2010). The relative impact of competitiveness factors and destination equity on tourist's loyalty in Koh Chang, Thailand. International Business & Economics Research Journal, 9(10), 99-114.
https://doi.org/10.19030/iber.v9i10.643
Mengxi, Z., & Rui, W. (2019). Research on Brand Visual Image Design of Local Rural Tourism Scenic Spots. Web of Proceedings. DOI: 10.25236/CLLA.2019.031
Meru, E. (2020, September 22). Personal Interview.
Mihailović, B., & Moric, I. (2012). The role of marketing philosophy in rural tourism development. Tourism and Hospitality Management, 18(2), 267-279.
https://doi.org/10.20867/thm.18.2.7
Mir, S. R. (2018)). Community tourism and rural development in Kashmir. International Journal of Tourism & Hospitality Reviews, Vol 5 (1), 36-39.
https://doi.org/10.18510/ijthr.2018.515
Omerzel, D. G. (2006). Competitiveness of Slovenia as a tourist destination. Managing global transitions, 4(2), 167-189. https://www.fm-kp.si/en/zalozba/ISSN/1581-6311/4-2.pdf#page=73
Pennington, K., Calico, C., Edgar, L. D., Edgar, D. W., & Johnson, D. M. (2015). Knowledge and Perceptions of Visual Communications Curriculum in Arkansas Secondary Agricultural Classrooms: A Closer Look at Experiential Learning Integrations. Journal of agricultural education, 56(2), 27-42.
https://doi.org/10.5032/jae.2015.02027
Răvar, A. (2011). The importance of print and visual media in the promotion of hospitality enterprises. Cactus Tourism Journal, 2(2), 93-98. https://www.cactus-journal-of-tourism.ase.ro/Pdf/vol4/11%20%20masterand.pdf
Roddy, E., MacBride, T., McBride, A., Douglas-Smith, N., McCaig, M., Orr, J., & Dewar, B. (2019). Visual inquiry: a method for exploring the emotional, cognitive and experiential worlds in practice development, research and education. International Practice Development Journal, 9(1).
https://doi.org/10.19043/ipdj.91.006
Salim, M. A. M., & Som, A. P. M. (2018). Shaping tourist destinations through language and visual elements on tourism websites: a tourism discourse perspective. International Journal of Engineering and Technology, 7, 364-369. http://repository.poltekparmakassar.ac.id/id/eprint/7
https://doi.org/10.14419/ijet.v7i4.34.26874
Sarawak Tourism Board (2020, March). Reinvigorating tourism in Sarawak. https://sarawaktourism.com/news/reinvigorating-tourism-in-sarawak/
Sarawak Tourism Board (2021, June). Bakalalan. https://sarawaktourism.com/attraction/bakelalan/
Schroeder, J. (2002). Visual consumption. Routledge, London.
https://doi.org/10.4324/9780203471630
Sigar, M. (2020, September 23). Personal Interview.
Spencer, S. (2010). Visual research methods in the social sciences: Awakening visions. Routledge, London. https://doi.org/10.4324/9780203883860
Trukhachev, A. (2015). Methodology for evaluating the rural tourism potentials: A tool to ensure sustainable development of rural settlements. Sustainability, 7(3), 3052-3070.
https://doi.org/10.3390/su7033052
Tubey, W., & Tubey, R. J. (2014). Resources and attractions for sports tourism in north rift region in Kenya. Journal of Economics and Sustainable Development, 5(23), 170-176. Retrieved from https://core.ac.uk/download/pdf/234646668.pdf
Wani, N. A., & Shafi, A. (2013). Rural tourism: An option for development of rural economy in Kashmir. International Journal of Innovative Research and Development (ISSN 2278-0211), 2(6). http://ischolar.info/index.php/IJIRD/article/view/145323
World Wild Life (2013, August). Ba' Kelalan Ecotourism Workshop With FORMADAT. https://wwf.panda.org/?209848/Ba-Kelalan-Ecotourism-Workshop-With-FORMADAT
Xiao, X., Fang, C., & Lin, H. (2020). Characterizing Tourism Destination Image Using Photos' Visual Content. International Journal of Geo-Information, 9(12), 730.
https://doi.org/10.3390/ijgi9120730
Yılmaz, E., & Yılmaz, E. E. (2019). The role and importance of rural tourism on the development and promotion of cultural heritage tourism. Conservation and promotion of heritage tourism (pp.108-126). IGI Global.
https://doi.org/10.4018/978-1-5225-6283-2.ch005
Zachry, M., Spinuzzi, C., & Hart-Davidson, W. (2007, October). Visual documentation of knowledge work: an examination of competing approaches. In Proceedings of the 25th annual ACM international conference on Design of communication (pp. 120-126).
Downloads
Published
How to Cite
Issue
Section
License
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.
