Interactive Animation for Kidney Donation Awareness Campaign in Malaysia
DOI:
https://doi.org/10.33736/ijaca.11985.2026Keywords:
organ donation, kidney donation, interactive animation, health awareness campaign, MalaysiaAbstract
This study investigates the use of interactive animation as an awareness campaign tool to address low participation in kidney donation in Malaysia, particularly among the Malay community. It aims to (1) examine public perceptions and understanding of kidney donation, (2) develop an interactive animation based on audience preferences and expert insights, and (3) evaluate its effectiveness in communicating health-related information. A mixed-methods approach was employed, combining a semi-structured interview with a transplant expert and a questionnaire survey involving 50 participants. The animation adopts a “choose-your-own-adventure” narrative structure, allowing users to engage in simulated decision-making scenarios related to organ donation. The findings indicate that while general awareness exists, communication gaps and misconceptions continue to remain major barriers. The interactive animation received positive responses in terms of visual appeal, engagement, and effectiveness of information delivery, suggesting its potential to enhance audience involvement and comprehension. Overall, the study demonstrates that integrating interactive storytelling with visual communication offers a promising approach for culturally sensitive health awareness campaigns, although further research with broader samples and extended platforms is recommended.
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