Communication Versus Geography: The Case Study of Sarawak Homestay Operator Association

Authors

  • Shaik Azahar Shaik Hussain Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia
  • Farid Ismeth Amir Syamsul Bahri Faculty of Applied & Creative Arts, Universiti Malaysia Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia.

DOI:

https://doi.org/10.33736/jbk.1152.2018

Abstract

Homestay is being developed throughout the decades making it as one of the best tourism product in Malaysia. The increasing number of homestay in Sarawak each year is challenging the communication among each other administratively.  Communication among all the homestay is vital in order for the information could be reached in a timely manner. Without a proper communication media used to communicate, a lot of important information could be missed out causing some of the homestays to be left out. This research is conducted to study the communication used among the homestay operators using both quantitative and qualitative methods. Interviews are conducted with the representatives of Sarawak Homestay Operator Association (SHOA) and questionnaires are distributed to the homestay operators in gathering the information. Locations could not be changed as locations are the unique selling point of a homestay and recommendations can be addressed to have mobile communication towers within the vicinity of the homestays to improve the signals. It is revealed that communication issues could be resolved if operators are actively involved as there are a variety of apps available in the market for these operators to choose from.

References

Abidin, Z. (2013, April 11). Pengertian komunikasi . Retrieved October 03, 2016, from Zabidin1993 Blogspot: http://zabidin1993.blogspot.my/2013/04/pengertian-komunikasi-arti-penting.html

Acharya, B. P., & Halpenny, E. A. (2013). Homestays as an alternative tourism product for sustainable community development: A zase study of women-managed tourism product in rural Nepal. Tourism Planning & Development, 367-387.

https://doi.org/10.1080/21568316.2013.779313

Akrani, G. (2011, May 20). Importance of Coordination. Retrieved December 12, 2016, from Kalyan-city Blogspot: http://kalyan-city.blogspot.my/2011/05/importance-of-coordination-why-co.html

Amir, S., Osman, M. M., Bachok, S., & Ibrahim, M. (2016). Local Economic Benefit in Shopping and Transportation: A study on tourists' expenditure in Melaka, Malaysia. Procedia- Social and Behavioural Sciences 222, 374-381.

https://doi.org/10.1016/j.sbspro.2016.05.186

Anis, A. (2013, July 16). Pengurusan-penggal 3. Retrieved November 27, 2016, from AlfeusV6: http://alfeusv6.blogspot.my/2013/07/pengurusan-penggal-3.html

Assessing the 'Product'. (2015, March 04). Assessing the 'product'. Retrieved October 15, 2016, from Tourism Exellence: http://www.tourismexcellence.com.au/growing-destinations/destination-marketing-strategy/assessing-the-product.html

Chow, T. (2013, July 17). What is the Malaysian homestay programme. Retrieved September 24, 2016, from ExpatGo: http://www.expatgo.com/my/2013/07/17/what-is-the-malaysian-homestay-programme/

Concordia University Library. (2016, August 08). How to write a literature review. Retrieved November 02, 2016, from Concordia University Library: http://library.concordia.ca/help/writing/literature-review.php

Creaco, S., & Querini, G. (2003, August). The role of tourism in sustainable economic development. Retrieved October 29, 2016, from IDEAS: https://ideas.repec.org/p/wiw/wiwrsa/ersa03p84.html

Danique, W. (2011, October 22). The Communication Process & The Elements of Communication. Retrieved November 07, 2016, from CAPE Communication Studies: http://cape-commstudies.blogspot.my/2011/10/communication-process.html

Dolj, M. V. (2013). Characteristics of cultural tourism. Retrieved December 12, 2016, from Montana Vidn Dolj: http://www.montana-vidin-dolj.com/en/publications/?NewsId=3

Fatimah, T. (2015). The impacts of rural tourism initiatives on cultural landscape sustainability in Borubudur area. Procedia Environmental Sciences, 567-577.

https://doi.org/10.1016/j.proenv.2015.07.067

Fauziah, W. J. (2010). Kata Diucap... Perasaan Dijaga. Ampang: Pekan Ilmu Publications Sdn. Bhd.

Gemma, W. (2013, December 2013). The Elements of communication: A Theoretical approach. Retrieved November 07, 2016, from Udemy Blog: https://blog.udemy.com/elements-of-communication/

Granados, N. (2016, October 03). What is media in the digital age? Retrieved Npvember 02, 2016, from Forbes: http://www.forbes.com/sites/nelsongranados/2016/10/03/what-is-media-in-the-digital-age/#57e5fc4c6dfe

Ibrahim, Y. (2004). Homestay program in Malaysia: development and prospect. ASEAN Journal on Hospitality and Tourism, 65-75.

Ibrahim, Y., & Razzaq, A. A. (2011). Homestay program and rural community. Homestay program and rural community, 50-62.

Ibrahim, Y., & Razzaq, A. R. (2010). Homestay program and rural community development in Malaysia. homestay program and rural community development in Malaysia, 7-24.

Ingelmo, I. A. (2013). Design and development of a sustainable tourism indicator based on human activities analysis in Inle Lake, Myanmar. Procedia- Social and Behavioural Sciences 103, 267-272.

https://doi.org/10.1016/j.sbspro.2013.10.334

Jamaludin, F. (2013, March 15). Definisi pengurusan. Retrieved October 09, 2016, from FauziahJamaludin Blogspot: http://fauziahjamaludin.blogspot.my/2013/03/definisi-pengurusan.html

Lai, A. (2016, May 02). PM pledges to continue Tun Razak's mission to develop Sarawak. New Strait Times.

Ministry of Tourism and Culture Malaysia. (2016, September 9). Malaysia's Jan-June 2016 Tourists Arrival Grow 3.7%. Retrieved December 4, 2016, from Tourism Malaysia: http://www.tourism.gov.my/media/view/malaysia-s-jan-june-2016-tourist-arrivals-grow-3-7

Pusiran, A. K. (2013, April 27). Challenges and community development: a case study of homestay in Malaysia. The evolution of small scale tourism in Malaysia, p. 17.

https://doi.org/10.5539/ass.v9n5p1

Richmond, V. P., & McCroskey, J. C. (2009). Organisational communication for survival. USA: Pearson Education.

Samudera, I. (2012, March 13). Proses komunikasi. Retrieved October 03, 2016, from Pelatih Guru: http://pelatihanguru.net/apa-itu-jenis-jenis-tahap-komunikasi-dan-pengertian-proses-komunikasi

Sarawak Monitor. (2012, May 14). Sarawak needs new communication network. Retrieved October 31, 2016, from Sarawak Monitor: http://sarawakmonitor.blogspot.my/2012/05/sarawak-needs-new-communication-network.html

Shukri, H. J. (2016, August 25). Management in homestay association. (F. I. Syamsul Bahri, Interviewer)

Sincero, S. M. (2012, February 26). Intrinsic and extrinsic motivation. Retrieved December 04, 2016, from explorable: https://explorable.com/intrinsic-and-extrinsic-motivation

Singh, I. (2011, May 13). What is tourism and its types? Retrieved December 11, 2016, from India Study Channel: http://www.indiastudychannel.com/resources/140791-What-tourism-its-types.aspx

Tureac, C. E., & Arca, T. (2008). Types and forms of tourism. Economica, 1-12.

Wijesundara, N., & Gnanapala, A. C. (2016). Difficulties and challenges related to the development of homestay tourism in Sri Lanka. Tourism, Leisure, and Global Change, 1-15.

Yang, L., & Wall, G. (2009). Ethnic tourism: A framework and an application. Tourism Management, 559-570.

https://doi.org/10.1016/j.tourman.2008.09.008

Yu, J. (2016, June 15). The Star. Retrieved October 09, 2016, from Sarawak to woo China and private sector to boost tourism: http://www.thestar.com.my/news/nation/2016/06/15/sarawak-to-woo-china-and-private-sector-to-boost-tourism/

Yusof, Y., Muda, M. S., Salleh, A. M., Ibrahim, Y., & Amin, W. W. (2016). The determinants of commitment among homestay operators in Malaysia. Procedia Economics and Finance, 256-261.

https://doi.org/10.1016/S2212-5671(16)30321-5

Downloads

Published

2018-12-12

How to Cite

Shaik Hussain, S. A., & Syamsul Bahri, F. I. A. (2018). Communication Versus Geography: The Case Study of Sarawak Homestay Operator Association. Journal of Borneo-Kalimantan, 4(2), 43–49. https://doi.org/10.33736/jbk.1152.2018