Communication Versus Geography: The Case Study of Sarawak Homestay Operator Association
Abstract
Homestay is being developed throughout the decades making it as one of the best tourism product in Malaysia. The increasing number of homestay in Sarawak each year is challenging the communication among each other administratively. Communication among all the homestay is vital in order for the information could be reached in a timely manner. Without a proper communication media used to communicate, a lot of important information could be missed out causing some of the homestays to be left out. This research is conducted to study the communication used among the homestay operators using both quantitative and qualitative methods. Interviews are conducted with the representatives of Sarawak Homestay Operator Association (SHOA) and questionnaires are distributed to the homestay operators in gathering the information. Locations could not be changed as locations are the unique selling point of a homestay and recommendations can be addressed to have mobile communication towers within the vicinity of the homestays to improve the signals. It is revealed that communication issues could be resolved if operators are actively involved as there are a variety of apps available in the market for these operators to choose from.
References
Abidin, Z. (2013, April 11). Pengertian komunikasi . Retrieved October 03, 2016, from Zabidin1993 Blogspot: http://zabidin1993.blogspot.my/2013/04/pengertian-komunikasi-arti-penting.html
Acharya, B. P., & Halpenny, E. A. (2013). Homestays as an alternative tourism product for sustainable community development: A zase study of women-managed tourism product in rural Nepal. Tourism Planning & Development, 367-387.
https://doi.org/10.1080/21568316.2013.779313
Akrani, G. (2011, May 20). Importance of Coordination. Retrieved December 12, 2016, from Kalyan-city Blogspot: http://kalyan-city.blogspot.my/2011/05/importance-of-coordination-why-co.html
Amir, S., Osman, M. M., Bachok, S., & Ibrahim, M. (2016). Local Economic Benefit in Shopping and Transportation: A study on tourists' expenditure in Melaka, Malaysia. Procedia- Social and Behavioural Sciences 222, 374-381.
https://doi.org/10.1016/j.sbspro.2016.05.186
Anis, A. (2013, July 16). Pengurusan-penggal 3. Retrieved November 27, 2016, from AlfeusV6: http://alfeusv6.blogspot.my/2013/07/pengurusan-penggal-3.html
Assessing the 'Product'. (2015, March 04). Assessing the 'product'. Retrieved October 15, 2016, from Tourism Exellence: http://www.tourismexcellence.com.au/growing-destinations/destination-marketing-strategy/assessing-the-product.html
Chow, T. (2013, July 17). What is the Malaysian homestay programme. Retrieved September 24, 2016, from ExpatGo: http://www.expatgo.com/my/2013/07/17/what-is-the-malaysian-homestay-programme/
Concordia University Library. (2016, August 08). How to write a literature review. Retrieved November 02, 2016, from Concordia University Library: http://library.concordia.ca/help/writing/literature-review.php
Creaco, S., & Querini, G. (2003, August). The role of tourism in sustainable economic development. Retrieved October 29, 2016, from IDEAS: https://ideas.repec.org/p/wiw/wiwrsa/ersa03p84.html
Danique, W. (2011, October 22). The Communication Process & The Elements of Communication. Retrieved November 07, 2016, from CAPE Communication Studies: http://cape-commstudies.blogspot.my/2011/10/communication-process.html
Dolj, M. V. (2013). Characteristics of cultural tourism. Retrieved December 12, 2016, from Montana Vidn Dolj: http://www.montana-vidin-dolj.com/en/publications/?NewsId=3
Fatimah, T. (2015). The impacts of rural tourism initiatives on cultural landscape sustainability in Borubudur area. Procedia Environmental Sciences, 567-577.
https://doi.org/10.1016/j.proenv.2015.07.067
Fauziah, W. J. (2010). Kata Diucap... Perasaan Dijaga. Ampang: Pekan Ilmu Publications Sdn. Bhd.
Gemma, W. (2013, December 2013). The Elements of communication: A Theoretical approach. Retrieved November 07, 2016, from Udemy Blog: https://blog.udemy.com/elements-of-communication/
Granados, N. (2016, October 03). What is media in the digital age? Retrieved Npvember 02, 2016, from Forbes: http://www.forbes.com/sites/nelsongranados/2016/10/03/what-is-media-in-the-digital-age/#57e5fc4c6dfe
Ibrahim, Y. (2004). Homestay program in Malaysia: development and prospect. ASEAN Journal on Hospitality and Tourism, 65-75.
Ibrahim, Y., & Razzaq, A. A. (2011). Homestay program and rural community. Homestay program and rural community, 50-62.
Ibrahim, Y., & Razzaq, A. R. (2010). Homestay program and rural community development in Malaysia. homestay program and rural community development in Malaysia, 7-24.
Ingelmo, I. A. (2013). Design and development of a sustainable tourism indicator based on human activities analysis in Inle Lake, Myanmar. Procedia- Social and Behavioural Sciences 103, 267-272.
https://doi.org/10.1016/j.sbspro.2013.10.334
Jamaludin, F. (2013, March 15). Definisi pengurusan. Retrieved October 09, 2016, from FauziahJamaludin Blogspot: http://fauziahjamaludin.blogspot.my/2013/03/definisi-pengurusan.html
Lai, A. (2016, May 02). PM pledges to continue Tun Razak's mission to develop Sarawak. New Strait Times.
Ministry of Tourism and Culture Malaysia. (2016, September 9). Malaysia's Jan-June 2016 Tourists Arrival Grow 3.7%. Retrieved December 4, 2016, from Tourism Malaysia: http://www.tourism.gov.my/media/view/malaysia-s-jan-june-2016-tourist-arrivals-grow-3-7
Pusiran, A. K. (2013, April 27). Challenges and community development: a case study of homestay in Malaysia. The evolution of small scale tourism in Malaysia, p. 17.
https://doi.org/10.5539/ass.v9n5p1
Richmond, V. P., & McCroskey, J. C. (2009). Organisational communication for survival. USA: Pearson Education.
Samudera, I. (2012, March 13). Proses komunikasi. Retrieved October 03, 2016, from Pelatih Guru: http://pelatihanguru.net/apa-itu-jenis-jenis-tahap-komunikasi-dan-pengertian-proses-komunikasi
Sarawak Monitor. (2012, May 14). Sarawak needs new communication network. Retrieved October 31, 2016, from Sarawak Monitor: http://sarawakmonitor.blogspot.my/2012/05/sarawak-needs-new-communication-network.html
Shukri, H. J. (2016, August 25). Management in homestay association. (F. I. Syamsul Bahri, Interviewer)
Sincero, S. M. (2012, February 26). Intrinsic and extrinsic motivation. Retrieved December 04, 2016, from explorable: https://explorable.com/intrinsic-and-extrinsic-motivation
Singh, I. (2011, May 13). What is tourism and its types? Retrieved December 11, 2016, from India Study Channel: http://www.indiastudychannel.com/resources/140791-What-tourism-its-types.aspx
Tureac, C. E., & Arca, T. (2008). Types and forms of tourism. Economica, 1-12.
Wijesundara, N., & Gnanapala, A. C. (2016). Difficulties and challenges related to the development of homestay tourism in Sri Lanka. Tourism, Leisure, and Global Change, 1-15.
Yang, L., & Wall, G. (2009). Ethnic tourism: A framework and an application. Tourism Management, 559-570.
https://doi.org/10.1016/j.tourman.2008.09.008
Yu, J. (2016, June 15). The Star. Retrieved October 09, 2016, from Sarawak to woo China and private sector to boost tourism: http://www.thestar.com.my/news/nation/2016/06/15/sarawak-to-woo-china-and-private-sector-to-boost-tourism/
Yusof, Y., Muda, M. S., Salleh, A. M., Ibrahim, Y., & Amin, W. W. (2016). The determinants of commitment among homestay operators in Malaysia. Procedia Economics and Finance, 256-261.
Copyright (c) 2018 Shaik Azahar Shaik Hussain
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
-
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.
