Dinh Van Hoang, Thanh Tung L, Nguyen Dinh Hoa. Elucidating the effects of environmental consciousness on green purchase behavior through the value-attitude-behavior model: Moderating role of price sensitivity: Environmental consciousness and green purchase behavior. IJBS [Internet]. 2025 Dec. 30 [cited 2026 Jan. 15];26(3):941-55. Available from: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/8722