Sadia I, Norazirah Ayob, Najar FA, najar A hussain. THEORIZING INFLUENCER MARKETING PROCESS: A GROUNDED THEORY ANALYSIS OF SOCIAL MEDIA INFLUENCER-LED TOURISM PROMOTION IN KASHMIR : A Grounded Theory Analysis of Social Media Influencer-Led Tourism Promotions" . IJBS [Internet]. 2025 Dec. 30 [cited 2026 Jan. 15];26(3):1177-98. Available from: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/7815