Claudya Wasti, Gabriella Ellizabeth, Muhammad Izdihar Adhyatma, Amalia E. Maulana. Anthropomorphism And Authenticity Exploring The Dynamics Of Virtual Influencers In Contemporary Marketing. IJBS [Internet]. 2024 Aug. 18 [cited 2024 Oct. 1];25(2):789-80. Available from: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/7631