Malathi Nair Narayana Nair, Fauziah Sh. Ahmad. WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?. IJBS [Internet]. 2023 Apr. 7 [cited 2024 Dec. 4];24(1):343-61. Available from: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/5620