1.
Kay-Tze Hong, Siew-Imm Ng, Raja Nerina Raja Yusof, Shivee Ranjanee Kaliappan. What Do Consumers Like to See in a Cause-Related Marketing Campaign Board?. IJBS [Internet]. 2021 Mar. 24 [cited 2024 Dec. 5];22(1):346-64. Available from: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/3182