Wenjie Li, Tat-Huei Cham, Yanyan Zhang, Ika Yanuarti Loebiantoro, Sanjar Mirzaliev. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?. IJBS [Internet]. 2025 Apr. 27 [cited 2025 May 2];26(1):344-65. Available from: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9567