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Muhammad Mukarram, Muhammad Haseeb Shakil, Sadaf Ehsan, Rao Tahir Anees, Nordiana Ahmad Nordin. BALANCING SUSTAINABILITY AND INNOVATION: EXPLORING THE INTERVENTION OF STRATEGIC AMBIDEXTERITY IN PROCESS INNOVATION. IJBS [Internet]. 2025 Apr. 27 [cited 2025 May 3];26(1):299-320. Available from: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9564