Robert Jeyakumar Nathan, Soekmawati, So Won Jeong, and Byoungho Ellie Jin. “K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE”. International Journal of Business and Society 24, no. 2 (August 14, 2023): 846–866. Accessed November 22, 2024. https://publisher.unimas.my/ojs/index.php/IJBS/article/view/5968.