ÇAVUŞOĞLU, S., K. . Dağ, and F. . Aslan. “UTAUT MODEL THE ADOPTION OF AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES IN THE CONTEXT OF THE UTAUT MODEL AND BEHAVIORAL INTENTION”. International Journal of Business and Society, vol. 26, no. 2, Sept. 2025, pp. 668-89, doi:10.33736/ijbs.8443.2025.