Dai Trang Nguyen Thi, and Candra Chahyadi. “MARKET ORIENTATION, INNOVATION, AND TELECOMMUNICATION FIRM’S PERFORMANCE IN AN EMERGING MARKET: THE STRATEGIC NEXUS OF SUSTAINABLE COMPETITIVE ADVANTAGE”. International Journal of Business and Society, vol. 27, no. 2, Sept. 2026, pp. 504-26, doi:10.33736/ijbs.14350.2026.