[1]
I. Sadia, Norazirah Ayob, F. A. Najar, and A. hussain najar, “THEORIZING INFLUENCER MARKETING PROCESS: A GROUNDED THEORY ANALYSIS OF SOCIAL MEDIA INFLUENCER-LED TOURISM PROMOTION IN KASHMIR : A Grounded Theory Analysis of Social Media Influencer-Led Tourism Promotions" ”, IJBS, vol. 26, no. 3, pp. 1177–1198, Dec. 2025.