Noamna Somkeit, Kongjit Chalermpon, Jintapitak Manissaward, and Kongdee Nop, “STORYTELLING-DRIVEN PRODUCT DESIGN FOR LANNA COMMUNITY IDENTITY: AN EMPIRICAL INVESTIGATION OF CONSUMER PERCEPTION AND PURCHASE BEHAVIOR”, IJBS, vol. 27, no. 1, pp. 227–247, Apr. 2026.