Muhammad Iskandar Hamzah, Abdul Kadir Othman, Wan Edura Wan Rashid and Noor Maisurah Awang Ngah (2020) “The Relationship between Halal Factors and Purchase Intention of Food Products as Moderated by Word-Of-Mouth Communications”, International Journal of Business and Society, 21(2), pp. 865-882. doi: 10.33736/ijbs.3299.2020.