Dinh Van Hoang, Le Thanh Tung, and Nguyen Dinh Hoa. 2025. “Elucidating the Effects of Environmental Consciousness on Green Purchase Behavior through the Value-Attitude-Behavior Model: Moderating Role of Price Sensitivity: Environmental Consciousness and Green Purchase Behavior”. International Journal of Business and Society 26 (3):941-55. https://doi.org/10.33736/ijbs.8722.2025.