Robert Jeyakumar Nathan, Soekmawati, So Won Jeong, and Byoungho Ellie Jin. 2023. “K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE”. International Journal of Business and Society 24 (2):846-66. https://doi.org/10.33736/ijbs.5968.2023.