Roba’a Yusof, Ahmad Shuib, Sridar Ramachandran, Ahmad Ali, and Illisriyani Ismail. 2022. “Factors Influencing the Effectiveness of Supply Chain Traceability System Implementation for Shark and Ray Products in Pahang, Malaysia: Insights from Key Informant Interviews”. International Journal of Business and Society 23 (1):297-325. https://doi.org/10.33736/ijbs.4614.2022.