MALATHI NAIR NARAYANA NAIR; FAUZIAH SH. AHMAD. WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?. International Journal of Business and Society, [S. l.], v. 24, n. 1, p. 343–361, 2023. DOI: 10.33736/ijbs.5620.2023. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/5620. Acesso em: 11 may. 2025.