DINH VAN HOANG; THANH TUNG, L.; NGUYEN DINH HOA. Elucidating the effects of environmental consciousness on green purchase behavior through the value-attitude-behavior model: Moderating role of price sensitivity: Environmental consciousness and green purchase behavior. International Journal of Business and Society, [S. l.], v. 26, n. 3, p. 941–955, 2025. DOI: 10.33736/ijbs.8722.2025. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/8722. Acesso em: 15 jan. 2026.