ÇAVUŞOĞLU, S.; DAĞ, K. .; ASLAN, F. . UTAUT MODEL THE ADOPTION OF AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES IN THE CONTEXT OF THE UTAUT MODEL AND BEHAVIORAL INTENTION. International Journal of Business and Society, [S. l.], v. 26, n. 2, p. 668–689, 2025. DOI: 10.33736/ijbs.8443.2025. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/8443. Acesso em: 6 sep. 2025.