SADIA, I.; NORAZIRAH AYOB; NAJAR, F. A.; NAJAR, A. hussain. THEORIZING INFLUENCER MARKETING PROCESS: A GROUNDED THEORY ANALYSIS OF SOCIAL MEDIA INFLUENCER-LED TOURISM PROMOTION IN KASHMIR : A Grounded Theory Analysis of Social Media Influencer-Led Tourism Promotions" . International Journal of Business and Society, [S. l.], v. 26, n. 3, p. 1177–1198, 2025. DOI: 10.33736/ijbs.7815.2025. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/7815. Acesso em: 15 jan. 2026.