LI QI; SHAO XIAOLI. THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS’ SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST—BASED ON THE SURVEY OF TIKTOK USERS IN CHINA. International Journal of Business and Society, [S. l.], v. 25, n. 1, p. 354–367, 2024. DOI: 10.33736/ijbs.6919.2024. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/6919. Acesso em: 3 jul. 2024.