THI PHUONG LINH NGUYEN. THE INFLUENCE OF YOUTUBE ADVERTISING VALUE ON BRAND AWARENESS AND PURCHASE INTENTIONS OF VIETNAMESE CUSTOMERS. International Journal of Business and Society, [S. l.], v. 24, n. 3, p. 1173–1185, 2023. DOI: 10.33736/ijbs.6414.2023. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/6414. Acesso em: 3 jul. 2024.