ROBERT JEYAKUMAR NATHAN; SOEKMAWATI; SO WON JEONG; BYOUNGHO ELLIE JIN. K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE. International Journal of Business and Society, [S. l.], v. 24, n. 2, p. 846–866, 2023. DOI: 10.33736/ijbs.5968.2023. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/5968. Acesso em: 23 jul. 2024.