ZHIYAO XING; KAY HOOI KEOY. IMPACT OF MARKETING AND COUNTRY ASPECTS ON SCUBA DIVING FOR TOURIST OUTCOMES: THE MEDIATING EFFECT OF SCUBA TOURISTS’ SATISFACTION AND THE MODERATING EFFECT OF MEMORABLE TOURISM EXPERIENCE IN CHINA. International Journal of Business and Society, [S. l.], v. 27, n. 1, p. 461–487, 2026. DOI: 10.33736/ijbs.12835.2026. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/12835. Acesso em: 8 may. 2026.