NOAMNA SOMKEIT; KONGJIT CHALERMPON; JINTAPITAK MANISSAWARD; KONGDEE NOP. STORYTELLING-DRIVEN PRODUCT DESIGN FOR LANNA COMMUNITY IDENTITY: AN EMPIRICAL INVESTIGATION OF CONSUMER PERCEPTION AND PURCHASE BEHAVIOR. International Journal of Business and Society, [S. l.], v. 27, n. 1, p. 227–247, 2026. DOI: 10.33736/ijbs.12822.2026. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/12822. Acesso em: 8 may. 2026.