YAN XU; HUAM HON TAT; ABU BAKAR SADE. ARE YOU GOING TO BUY PRODUCTS ENDORSED BY VIRTUAL INFLUENCERS? THE PERSUASIVENESS OF VIRTUAL INFLUENCERS ON PURCHASE INTENTION. International Journal of Business and Society, [S. l.], v. 27, n. 1, p. 147–163, 2026. DOI: 10.33736/ijbs.12818.2026. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/12818. Acesso em: 8 may. 2026.