WENJIE LI; TAT-HUEI CHAM; YANYAN ZHANG; IKA YANUARTI LOEBIANTORO; SANJAR MIRZALIEV. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?. International Journal of Business and Society, [S. l.], v. 26, n. 1, p. 344–365, 2025. DOI: 10.33736/ijbs.9567.2025. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9567. Acesso em: 2 may. 2025.